{"id":10591,"date":"2024-02-25T19:54:16","date_gmt":"2024-02-25T19:54:16","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?page_id=10591"},"modified":"2024-04-02T07:17:55","modified_gmt":"2024-04-02T07:17:55","slug":"plan-de-comunicacion-malaga","status":"publish","type":"page","link":"https:\/\/accionmk.accionmk.com\/en\/malaga-communication-plan\/","title":{"rendered":"Communication Plan"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10591\" class=\"elementor elementor-10591\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae3de3 e-flex e-con-boxed e-con e-parent\" data-id=\"aae3de3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f03e5d e-con-full e-flex e-con e-parent\" data-id=\"4f03e5d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddebb3 elementor-widget elementor-widget-heading\" data-id=\"0ddebb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Plan for <br>communication<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f479df5 elementor-widget elementor-widget-text-editor\" data-id=\"f479df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There is no point in doing it well if you do not communicate to your customers the value that your brand can bring them. That is why it is important to take a step forward and convey the essence of your brand to users through a communication plan. With advertising strategies, activation campaigns and other tools, the brand is brought to life, the strategic marketing plan is put into practice and the company's identity is put to the test.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4b524 e-flex e-con-boxed e-con e-parent\" data-id=\"cf4b524\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e21345 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e21345\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/accionmk.accionmk.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\/services\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\/market-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategic consultancy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\/malaga-communication-plan\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication plan<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e318b87 e-flex e-con-boxed e-con e-parent\" data-id=\"e318b87\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b3ae1 e-con-full e-flex e-con e-parent\" data-id=\"a0b3ae1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-0205f9f e-flex e-con-boxed e-con e-parent\" data-id=\"0205f9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-2539000 e-con-full e-flex e-con e-parent\" data-id=\"2539000\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"#mercados\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb977f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9fb977f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We draw up your communication plan<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745315f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"745315f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-a98fced e-con-full e-flex e-con e-parent\" data-id=\"a98fced\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"#tipos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa768f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8fa768f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What does our communication plan include?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5745f55 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5745f55\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-991e2b7 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"991e2b7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"#faq\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1999 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dbf1999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>FAQs<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c63c44 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8c63c44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-7c6810c e-con-full e-flex e-con e-parent\" data-id=\"7c6810c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"https:\/\/accionmk.accionmk.com\/en\/projects\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506fccc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"506fccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Projects<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a6d2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"360a6d2\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77325b e-con-full e-flex e-con e-parent\" data-id=\"c77325b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab4332 elementor-widget elementor-widget-heading\" data-id=\"5ab4332\" data-element_type=\"widget\" id=\"mercados\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We draw up your communication plan in Malaga<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ed578 elementor-widget elementor-widget-text-editor\" data-id=\"93ed578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We understand that creating a communication plan is a meticulous and strategic process, tailored to the unique needs of each client. From the initial understanding of your company's situation to the execution and subsequent monitoring, our focus is on developing a personalised and effective communication plan that drives your brand's success and relevance in a competitive marketplace.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Analysis of the current situation: <span style=\"font-weight: 400;\">We assess the available resources, study the characteristics of the market and the competition and analyse the&nbsp;<\/span><\/b><b style=\"background-color: transparent; color: var( --e-global-color-secondary ); text-align: var(--text-align);\"><span style=\"font-weight: 400;\">preferences of your audience to get an idea of the internal and external context of your business.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Establishing communication objectives: <span style=\"font-weight: 400;\">We define clear and realistic objectives that allow us to guide our actions towards the achievement of tangible results. We adapt to the needs of your company and establish goals that serve as a guide within the communication plan.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Strategy selection: <span style=\"font-weight: 400;\">We choose the strategies and actions that best suit the objectives set. This includes determining the key messages, identifying the most effective channels and planning the specific activities to be carried out.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Creation of the action plan: <span style=\"font-weight: 400;\">We draw up a detailed communication plan, describing how the actions we have previously defined will be implemented. We create a calendar of contents and activities, assign responsibilities to each team member and determine the necessary resources.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Execution and implementation: <span style=\"font-weight: 400;\">We implement the actions of the communication plan in Malaga: we execute the campaigns, create and disseminate the content, manage any necessary events and carry out the public relations and marketing strategies.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Evaluation and monitoring: <span style=\"font-weight: 400;\">Once the actions are underway, we constantly monitor their performance, collecting data and comparing the results obtained with the initial objectives to evaluate the effectiveness of the campaign and make any necessary adjustments.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4dbd5 elementor-widget elementor-widget-heading\" data-id=\"8d4dbd5\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does our communication plan include?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-898e408 elementor-widget elementor-widget-text-editor\" data-id=\"898e408\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The communication plan that we produce at AccionMK is not a simple document. It is a tool that concentrates all the tactics and guidelines for the execution of a successful communication strategy, while ensuring the coherence and efficient transmission of your messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it is a dynamic tool that we adapt according to the specific needs of your project, we elaborate a basic communication plan with elements that will help you stand out from your competitors.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>SWOT analysis: <span style=\"font-weight: 400;\">It is an essential planning tool. We assess in detail the internal and external factors that can influence the development of an effective communication strategy.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Audience analysis: <span style=\"font-weight: 400;\">We identify and understand the characteristics, needs and behaviours of your target audience to direct actions towards them.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Strategies and messages: <span style=\"font-weight: 400;\">We plan how we will achieve the objectives, from establishing the communication channels through which the actions will be carried out, to the tone, style and focus of the messages.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Communication channels: <span style=\"font-weight: 400;\">We plan how we will achieve your objectives, from choosing the most effective communication channels to reach your audience, to the tone, style and focus of your messages.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\"><ul>\n<li><b>Timetable and budget: <span style=\"font-weight: 400;\">We set the date and estimated execution time for each action. We also draw up an estimated budget with the costs of the campaign.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Performance indicators: <span style=\"font-weight: 400;\">We establish the metrics and criteria by which the impact of the strategies included in the communication plan will be measured.<\/span><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4753b98 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"4753b98\" data-element_type=\"widget\" id=\"faq\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e4e38 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-accordion\" data-id=\"22e4e38\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is market research?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3651\">Market research is research to collect, analyse and understand relevant information about a specific market, including its consumers, competitors and trends.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is market research for and why is it important?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3652\"><p><span style=\"font-weight: 400;\">Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know your audience:<\/b><span style=\"font-weight: 400;\"> helps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Assessing competence:<\/b><span style=\"font-weight: 400;\"> allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informed decision-making:<\/b><span style=\"font-weight: 400;\"> provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduce risks:<\/b><span style=\"font-weight: 400;\"> By better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify opportunities:<\/b><span> allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is market research for and why is it important?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3653\"><p>Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a speci\ufb01c market. It is essential to conduct them in order to:<\/p><ul><li><strong>Know your audience<\/strong>helps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.<\/li><li><strong>Assessing competence<\/strong>The following is an example: it allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...<\/li><li><strong>Informed decision-making<\/strong>The \"strategic information\": provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.<\/li><li><strong>Reducing risks<\/strong>by better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.<\/li><li><strong>Identifying opportunities<\/strong>The \"Business Opportunity Mapping\": allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the difference between market research and market investigation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3654\"><p>The <strong>market studies<\/strong> are a specific part of market research.<\/p><p>The <strong>market research<\/strong> encompasses a broader approach that includes the analysis of data, trends, behaviours and market variables in general, while a <strong>market study<\/strong> focuses on a particular aspect or a speci\ufb01c market issue.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What do you get from market research?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3655\"><p>Market research can provide detailed information on market demographics, purchasing behaviour, consumer preferences, competitor analysis, market trends, among other data relevant to business decisions.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3656\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-3656\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can market research help my company?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3656\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-3656\"><p>Market research in Malaga can be of great help to your company by providing valuable information that will allow you to improve products or services, identify growth opportunities, better understand customers, optimise marketing strategies and make more informed and accurate business decisions.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script 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Es fundamental realizarlos para:<\\\/p><ul><li><strong>Conocer a tu audiencia<\\\/strong>: ayuda a identi\\ufb01car qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/li><li><strong>Evaluar la competencia<\\\/strong>: permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/li><li><strong>Toma de decisiones informadas<\\\/strong>: proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/li><li><strong>Reducir riesgos<\\\/strong>: al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/li><li><strong>Identificar oportunidades<\\\/strong>: permite 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format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/en\/covid-crisis-impact-19\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"397\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg\" class=\"attachment-full size-full wp-image-8968\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg 650w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt-300x183.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\/covid-crisis-impact-19\/\" >\n\t\t\t\tImpact of the COVID-19 crisis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27\/05\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/en\/covid-crisis-impact-19\/\" aria-label=\"Read more about Impact of the COVID-19 crisis\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9624 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/en\/the-importance-of-market-research-in-crises\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1950\" height=\"1303\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg\" class=\"attachment-full size-full wp-image-8973\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg 1950w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-300x200.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1024x684.jpg 1024w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-768x513.jpg 768w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1536x1026.jpg 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\/the-importance-of-market-research-in-crises\/\" >\n\t\t\t\tThe importance of market research and strategic planning in times of crisis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25\/04\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/en\/the-importance-of-market-research-in-crises\/\" aria-label=\"Read more about The importance of market research and strategic planning in times of crisis\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9627 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/en\/10-exporting-companies-andalusia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o.jpg\" class=\"attachment-full size-full wp-image-8985\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o.jpg 1024w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o-300x200.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/en\/10-exporting-companies-andalusia\/\" >\n\t\t\t\tRanking of the top 10 exporting companies in Andalusia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25\/02\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/en\/10-exporting-companies-andalusia\/\" aria-label=\"Read more about Ranking of the top 10 exporting companies in Andalusia\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"14\" data-next-page=\"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/3\/\"><span 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data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a25cde elementor-widget elementor-widget-heading\" data-id=\"4a25cde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Request a quote<br>\nnon-binding<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e667c7 elementor-widget elementor-widget-text-editor\" data-id=\"5e667c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don't be left wanting to grow. Tell us about your project, ideas or doubts, and we will study your case carefully to be able to give you an action plan and a personalised budget according to your needs, with no obligation! <strong>What are you waiting for?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07ca68 e-con-full e-flex e-con e-parent\" data-id=\"e07ca68\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caa8576 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"caa8576\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;step_icon_shape&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;}\" 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elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3d64664 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3d64664\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelephone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3d64664]\" id=\"form-field-field_3d64664\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telephone\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_e9eaf1f elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e9eaf1f\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy policy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_e9eaf1f]\" id=\"form-field-field_e9eaf1f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" aria-required=\"true\">\n\t\t\t\t<label for=\"form-field-field_e9eaf1f\">I accept the privacy policy<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_b960bac elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_b960bac\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdKrqMkAAAAAL3nb9eRwS_1f-ZJdbEW2RxDdd_X\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0bccd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0bccd0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-be1f10a\" data-id=\"be1f10a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0703b5 elementor-widget elementor-widget-heading\" data-id=\"f0703b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services that<br>\nwe also offer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a8309 elementor-widget elementor-widget-text-editor\" data-id=\"02a8309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We offer a wide range of additional services to meet all your business needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b17ccc\" data-id=\"4b17ccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeebec3 elementor-widget elementor-widget-heading\" data-id=\"eeebec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0e31 elementor-widget elementor-widget-text-editor\" data-id=\"2ea0e31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are in a market marked by constant change.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/market-research-malaga\/\">Market research.<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/fieldwork\/\">Fieldwork.<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/power-bi-business-intelligence\/\">Business intelligence.<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a96b0 elementor-widget elementor-widget-button\" data-id=\"45a96b0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/en\/servicios\/estudios-de-mercado\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-252cb33\" data-id=\"252cb33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d9d662 elementor-widget elementor-widget-heading\" data-id=\"3d9d662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5029be9 elementor-widget elementor-widget-text-editor\" data-id=\"5029be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through the elaboration of a strategic plan, decision-making is facilitated.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/domain-registration-and-hosting\/\">Domain registration and hosting<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/web-development\/\">Web development<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/online-shop-development\/\">Online shop development<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/app-development\/\">App development<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/crm-development\/\">CRM Development<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b7347 elementor-widget elementor-widget-button\" data-id=\"51b7347\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/en\/servicios\/desarrollo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ccda71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ccda71\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-72ee4d0\" data-id=\"72ee4d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4378617 elementor-widget elementor-widget-heading\" data-id=\"4378617\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc4b13 elementor-widget elementor-widget-text-editor\" data-id=\"adc4b13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Digital marketing could not exist without design.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/branding-malaga\/\">Branding<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/editorial-design\/\">Editorial design<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/packaging\/\">Packaging<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c374d2 elementor-widget elementor-widget-button\" data-id=\"7c374d2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/en\/servicios\/diseno\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d0c3ec0\" data-id=\"d0c3ec0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a58824 elementor-widget elementor-widget-heading\" data-id=\"8a58824\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0104d6b elementor-widget elementor-widget-text-editor\" data-id=\"0104d6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Achieve your digital goals with our marketing services.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/seo-positioning-malaga\/\">SEO<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/online-advertising-sem-malaga\/\">SEM<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/social-media-management\/\">Social media<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/social-media-advertising\/\">Social media advertising<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/en\/email-marketing\/\">Email marketing<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96593e3 elementor-widget elementor-widget-button\" data-id=\"96593e3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/en\/servicios\/marketing-digital\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-45193fa\" data-id=\"45193fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26b877e elementor-widget elementor-widget-heading\" data-id=\"26b877e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/accionmk.accionmk.com\/en\/trademark-registration\/\" target=\"_blank\">Trademark registration<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82cd19 elementor-widget elementor-widget-text-editor\" data-id=\"a82cd19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By registering a trademark, a company is granted the exclusive right to prevent third parties from marketing identical or similar products.<\/p><p>The registration of trademarks and patents is done through the website of the Spanish Patent and Trademark Office.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690f4bc elementor-widget elementor-widget-button\" data-id=\"690f4bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/en\/servicios\/registro-de-marca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Communication plan There is no point in doing well if you do not communicate to your customers the value that your brand can bring them. That is why it is<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-10591","page","type-page","status-publish","hentry","category-marketingestrategico"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=10591"}],"version-history":[{"count":26,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/revisions"}],"predecessor-version":[{"id":12118,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/revisions\/12118"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=10591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=10591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=10591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}