{"id":9648,"date":"2018-09-12T08:25:35","date_gmt":"2018-09-12T08:25:35","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?p=4917"},"modified":"2018-09-12T08:25:35","modified_gmt":"2018-09-12T08:25:35","slug":"plan-de-social-media-marketing-crearlo-paso-paso","status":"publish","type":"post","link":"https:\/\/accionmk.accionmk.com\/en\/social-media-marketing-plan-create-it-step-by-step\/","title":{"rendered":"What is a Social Media Marketing Plan and how to create one?"},"content":{"rendered":"

It should not be forgotten that social networks are part of our daily lives, both for those who use them professionally and for society as a whole. We are aware of the sharp increase in the use of social networks by Internet users, and this is demonstrated by the data. According to the IAB Annual Social Media Study 2018<\/a>, 85 % of internet users aged 16-65 years use social networking sites<\/strong>This represents more than 25.5 million users in our country.<\/p>\n

This situation has also been detected by brands, generating in them the need to be where their target audience is, taking advantage of this channel to strengthen ties with existing customers and locate potential customers.<\/strong>. Nowadays, it is rare to come across a company that does not have social media, however, it is not so common for companies to have previously defined a social media strategy. Y, without a well-defined strategy, it will be difficult to achieve your social media marketing goals.<\/strong>. It is here that the figure of the Social Media Manager<\/strong>the person in charge of creating and leading the social media strategy, i.e., the Social Media Marketing Plan<\/strong>.<\/p>\n

What is a Social Media Marketing Plan?<\/h1>\n

Social media is now more than just a communication tool for brands. It is the perfect place to meet your target audience, learn about their concerns and create a community around the brand. One of the main advantages offered by social networks is the strong segmentation capacity, which allows companies to address the audience that is really potential for their products.<\/p>\n

The Social Media Marketing Plan<\/strong> is nothing more than a document outlining the objectives, strategies and actions in the available social media<\/strong>aimed at establishing an online channel of communication where the user is always at the centre<\/strong>and aligned to the fulfilment of the company's marketing objectives.<\/p>\n

How to create a Social Media Marketing Plan? Step by step. <\/strong><\/p>\n

The following is a list of the basic guidelines for the elaboration of a Social Media Marketing Plan<\/strong>.<\/p>\n

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  1. Analyses<\/strong><\/li>\n<\/ol>\n

    As with any digital marketing strategy, the analysis of the current situation<\/strong> is indispensable when drawing up an action plan. This analysis must be carried out both internally (SWOT) and externally. We recommend, to set up a briefing<\/strong> The questions we ask include: what do we sell, who do we sell to, what is our current situation, what social platforms do we have available, who is our online competition, what do they do, and many others.<\/p>\n

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    1. Set your goals<\/strong><\/li>\n<\/ol>\n

       <\/p>\n

      Once the analysis has been done, it is time to begin to defining the objectives<\/strong>. Ask yourself this question: what do we want to achieve? The answer to this question will be your objectives. Social media objectives should be aimed at achieving the company's marketing objectives. They should also be SMART objectives.<\/p>\n

      What about SMART objectives?<\/strong><\/p>\n

      The concept refers to an acronym, which sets out guidelines for defining effective objectives.<\/p>\n