{"id":9671,"date":"2018-02-22T12:21:37","date_gmt":"2018-02-22T12:21:37","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?p=4564"},"modified":"2018-02-22T12:21:37","modified_gmt":"2018-02-22T12:21:37","slug":"estudio-del-sector-de-la-moda-en-espana","status":"publish","type":"post","link":"https:\/\/accionmk.accionmk.com\/en\/study-of-the-fashion-sector-in-spain\/","title":{"rendered":"Study of the fashion sector in Spain"},"content":{"rendered":"

This post provides an overview of the most relevant indicators for the fashion sector in Spain in 2017<\/strong>.<\/p>\n

It will not only deal with a fashion industry snapshot<\/strong>The event will also deal with topics of strategic interest to the sector, such as the funding status, sustainability or new behavioural habits and lifestyles<\/strong>.<\/p>\n

Characteristics of the Study of the fashion sector in Spain<\/h1>\n

As for the turnover and turnover<\/strong>the 64% of the fashion companies noted an increase in figures<\/strong>only the 9% noted a detriment in turnover<\/strong>.<\/p>\n

The forecasts for 2018 are quite positive<\/strong>. On the one hand, the 32% of fashion companies said the sector will improve compared to the previous year.<\/strong>. The 42% says it will improve moderately<\/strong>. The most bitter side of this point is to be found in the 1% of companies<\/strong>The EU's economic growth rate is expected to fall substantially.<\/p>\n

The rate of companies that increased the workforce over the past year was 62%<\/strong>. In contrast, only the 5% fell back<\/strong> in number of employees.<\/p>\n

The forecast in the Spanish fashion sector on the development of the workforce<\/strong>provides that the 10% of companies will increase<\/strong> The number of staff has increased substantially over the year. The 10% says it will reduce its workforce<\/strong>. The bulk of this statistic is to be found in the percentage of enterprises that will moderately increase the number of staff, by around 46<\/strong>%.<\/p>\n

Companies need to reinforce certain departments throughout their economic activity. The departments with the largest budget allocation<\/strong> are to receive are:<\/p>\n

    \n
  • In-store distribution, a department strengthened by the companies' 40%<\/li>\n
  • E-commerce, a department strengthened by the 24% of companies<\/li>\n
  • Product, design and purchasing, departments strengthened by the 17% of companies.<\/li>\n
  • Marketing and communication, departments strengthened by the 10% of companies.<\/li>\n
  • Corporate area, department strengthened by 5%<\/li>\n<\/ul>\n

    The level of exports in the fashion sector has decreased in 2016 compared to 2015. In 2015, domestic turnover was 60%, while in 2016, it was 39%.<\/p>\n

    The intention of fashion companies to invest abroad was also studied. This study has shown that the 42% of companies say they are certain to increase sales outside Spain<\/span>. 25% say they are likely to increase. Only 3% of companies say that their foreign sales are likely to decrease.<\/p>\n

    On the other hand, the 56% expects to penetrate new markets in 2018<\/strong>as opposed to 44% which denies internationalisation.<\/p>\n

    The main criteria considered by companies for internationalisation were the following:<\/p>\n

      \n
    • 32% states that the main criterion is the economic situation in the country.<\/li>\n
    • The 28% states that it is important to take into account the characteristics of the product<\/li>\n
    • The 17% needs local partners<\/li>\n
    • 15% states that an important criterion is competition in that country.<\/li>\n<\/ul>\n

      The distribution<\/strong> is another of the strong points of this study on the fashion sector in Spain. The 37% for fashion companies<\/strong> claim that will certainly increase the network of own shops.<\/strong>. 24% consider that it is likely to decrease.<\/p>\n

      On the other hand, the 26% of fashion companies say they are certain to increase franchise network<\/strong>. The 40% is expected to remain stable.<\/p>\n

      For the fashion companies surveyed, the most important distribution channel in the short and long term is the own shops.<\/strong>38% of the fashion companies. 29% say that the ideal distribution channel used is multi-brand; 18% say online and 14% say franchising.<\/p>\n

      The 85% of Spanish fashion companies have an e-commerce site<\/strong> to sell their products. But the omni-channel process is not over for 98% of fashion companies, so it is considered that there is still a long way to go in the digital world.<\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      This post presents a summary of the most relevant indicators regarding the fashion sector in Spain throughout 2017. It will not only provide an x-ray of the fashion sector, but will also deal with issues of strategic interest for this sector, such as the state of the fashion industry in Spain [...]<\/p>","protected":false},"author":1,"featured_media":9167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,12],"tags":[],"class_list":["post-9671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-estudiosdemercado"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9671"}],"version-history":[{"count":0,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9167"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}