{"id":9677,"date":"2018-01-16T11:01:15","date_gmt":"2018-01-16T11:01:15","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?p=4508"},"modified":"2018-01-16T11:01:15","modified_gmt":"2018-01-16T11:01:15","slug":"3-tipos-de-facebook-ads-necesitas-conocer-fondo","status":"publish","type":"post","link":"https:\/\/accionmk.accionmk.com\/en\/3-types-of-facebook-ads-you-need-to-know-about\/","title":{"rendered":"3 types of Facebook Ads you need to know more about"},"content":{"rendered":"

When we decided to create Facebook ads<\/strong>we need to select a target per advertising campaign<\/strong> and, in turn, one of the types of advertisements that are specific to the target<\/strong>.<\/p>\n

The following are the 3 types of Facebook Ads<\/strong> we use most often as Digital Marketing Consultant<\/a>.<\/p>\n

Most used types of Facebook Ads<\/h1>\n

WEBSITE CONVERSION<\/span><\/p>\n

By conversion<\/strong> means the action produced on a website by a visitor<\/strong>. This action is defined by the company advertising the advertisement.<\/p>\n

If what we want to achieve is that the user performs some action on the website, this is the objective you should choose. A clear example is the acquisition of a database of potential customers.
\nFirst we make an announcement on Facebook<\/strong>The website will then click and redirect users to the website, and once they are on the website, you will be presented with a landing page for you to leave your contact details<\/strong>.<\/p>\n

You should know that, as a recommendation, it is important to offer something in exchange for a lead<\/strong>. For example, direct discount for subscribers; free shipping; access to pre-sales; a free course; a free pdf;<\/p>\n

Another piece of advice we offer from ActionMK<\/strong> is that don't direct your users to the homepage of your site<\/strong>. If you want them to fill in a form, you can't make them enter a page where there is no form.<\/p>\n

If registration is too complicated, it will drive people away from the website.<\/p>\n

REMARKETING<\/span><\/p>\n

First we need to create custom audiences of visitors to the website. Once created, we will show ads only to that audience. This is the remarketing<\/strong>, targeting which consists of showing ads to those who have intended to take an action.<\/strong>with a previous visit to your website.<\/p>\n

This type of Facebook Ads<\/strong>has a super advantage. Through the remarketing<\/strong>For example, if your website sells fashion items, you can make an ad and show it only to those who visited the section of your website. For example, if your website sells fashion items, you can make an advert and show it only to those who visited only the section Men's Shirts<\/em>.<\/p>\n

And another super advantage is that you can not show the ad to those who are already customers or have already been leads.<\/strong> (we already have the contact). This way, we can run lead acquisition campaigns and exclude those who are already leads.<\/p>\n

BRANDING<\/span><\/p>\n

This type of Facebook Ads serves to to raise awareness of a business, position it in the market or differentiate it from the competition<\/strong>.<\/p>\n

To raise brand awareness with Facebook advertising, we can increase the number of Likes on your FanPage. Many Community Managers<\/em> They believe that this campaign has no real value because paying money for more followers is a waste of money. The ideal is to do it right from the start and organically.<\/strong>.<\/p>\n

For branding, the ideal is create campaigns that target blog posts<\/strong>. It is not about promoting all the posts, but those that generate value for the brand and are not commercial. It must be content created by the company, and never ever sponsor a post (or URL) of another company (it makes no sense).<\/p>","protected":false},"excerpt":{"rendered":"

When we decide to create ads on Facebook, we need to select a target per advertising campaign and in turn, one of the types of ads that are specific to the target. Below are the 3 types of Facebook Ads that we use the most as a Digital Marketing Consultant. Types of Facebook Ads most used CONVERSION [...]<\/p>","protected":false},"author":1,"featured_media":9182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-9677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketingdigital"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9677"}],"version-history":[{"count":0,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9182"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}