{"id":9696,"date":"2017-11-28T12:13:59","date_gmt":"2017-11-28T12:13:59","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?p=4340"},"modified":"2017-11-28T12:13:59","modified_gmt":"2017-11-28T12:13:59","slug":"sector-de-publicidad-marketing-y-comunicacion","status":"publish","type":"post","link":"https:\/\/accionmk.accionmk.com\/en\/advertising-marketing-and-communication-sector\/","title":{"rendered":"Study of the advertising, marketing and communication sector"},"content":{"rendered":"<p>AccionMK developed and presented the study on the<strong> characterisation of andalusian companies in the advertising, marketing and communication sector<\/strong>at the congress <strong>IMEX<\/strong>. <strong>Extenda<\/strong>with the intention of supporting the <strong>Marketing, communication and advertising sector<\/strong>offers this research to any individual interested in its study. <em>Manuela Ar\u00e1nega<\/em>The study was presented by the manager of Acci\u00f3nMK, and is described in detail below.<\/p>\n<p>The objective is to gain an insight into the reality of the <strong>Advertising, Marketing and Communication sector in Andaluc\u00eda<\/strong> and their internationalisation potential. The methodology applied was as follows:<\/p>\n<p><strong>Multi-method research with primary and secondary sources.<\/strong><\/p>\n<ul>\n<li>Quantitative (CAWI + CATI)<\/li>\n<li>Qualitative ( Focus Group + Delphi Method)<\/li>\n<\/ul>\n<p><strong>Sample with 99% confidence margin<\/strong><\/p>\n<ul>\n<li>Universe: 11,525 companies<\/li>\n<li>Sample: 3,361 companies.<\/li>\n<\/ul>\n<h1>We begin with an X-ray of the Andalusian sector.<\/h1>\n<p>The <strong>35% of the companies in the sector are Advertising Agencies.<\/strong>. 21.56% of the companies in the sector are dedicated to photography. The third most common type of company in Andalusia is the Design and Creativity Studio.<br \/>\nThe <strong>8,23% of companies in the sector are Marketing Consultants.<\/strong><\/p>\n<p>The <strong>top 3 services offered<\/strong> by the sector are as follows:<br \/>\n\u2022 El <strong>21%<\/strong> of the companies in the sector offer <strong>graphic design<\/strong> (packaging, graphics, signage, etc.)<br \/>\n\u2022 El <strong>15,6%<\/strong> of companies in the sector offer <strong>photography services<\/strong>.<br \/>\n\u2022 El <strong>15,4%<\/strong> of companies in the sector offer a <strong>web design service<\/strong>.<br \/>\nRegarding the distribution of the <strong>companies in the sector in Andalusia<\/strong>, <strong>Malaga<\/strong> is the city with <strong>largest number of companies<\/strong>specifically <strong>3,432 companies<\/strong> (29.7%). Seville follows closely behind with 2,988 companies (25.9%). Huelva ranks last in terms of the number of companies, with only 357 (3%). In total, there are 11,525 companies in the Advertising, Marketing and Communication sector.<\/p>\n<p>The <strong>65.4% of these companies have not internationalised their business.<\/strong>. However, 34.6% of companies have carried out some form of internationalisation:<\/p>\n<p>\u2022 El <strong>11,2%<\/strong> has carried out <strong>projects of implantation abroad<\/strong>.<br \/>\n\u2022 El <strong>10,3%<\/strong> has actively promoted and <strong>exports of services to other countries<\/strong><br \/>\n\u2022 El <strong>13,1%<\/strong> has received one or more <strong>international customer orders<\/strong> sporadically.<br \/>\nCompanies carry out various actions that allow them to sell abroad. Of these actions, the <strong>33.3% of companies carry out SEO positioning in order to be able to sell<\/strong>by ranking high in organic search engine rankings. 31.7% do so through suppliers located in the country of destination.<\/p>\n<p>The <strong>services that consume the most abroad<\/strong> and are therefore internationalised, are <strong>Consultancy and Communication Strategy services<\/strong> (23.9%); 22.4% are Corporate Image Management services; 22.4% are Editorial Design services.<br \/>\n<span style=\"text-decoration: underline;\">If you are interested in furthering the knowledge developed in this research, please contact us by email: info@accionmk.com, indicating that you would like to receive the full study.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Acci\u00f3nMK developed and presented the study on the characterisation of Andalusian companies in the advertising, marketing and communication sector at the IMEX congress. Extenda, with the intention of supporting the Marketing, communication and advertising sector, offers this research to any individual interested in its study. Manuela Ar\u00e1nega, manager of Acci\u00f3nMK, made the presentation [...]<\/p>","protected":false},"author":1,"featured_media":9230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,12],"tags":[],"class_list":["post-9696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-estudiosdemercado"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9696"}],"version-history":[{"count":0,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}