{"id":9697,"date":"2017-10-25T08:08:03","date_gmt":"2017-10-25T08:08:03","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?p=4151"},"modified":"2017-10-25T08:08:03","modified_gmt":"2017-10-25T08:08:03","slug":"malaga-viva-accionmk","status":"publish","type":"post","link":"https:\/\/accionmk.accionmk.com\/en\/malaga-viva-accionmk\/","title":{"rendered":"Marketing plan: decalogue of good practices. M\u00e1laga Viva"},"content":{"rendered":"<p>On the 6th of October we will celebrate a new <strong>M\u00e1laga Viva Forum Conference<\/strong> at 9:30 am. On this occasion we have the participation of <strong>Ms. Manuela Aranega del R\u00edo,<\/strong>\u00a0President of the Andalusian Marketing Federation and Mr. Fernando Mart\u00edn Ortega, Director of Marketing and Communication at AERTEC Solutions. Professor at ESIC.<\/p>\n<p class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4153 size-vntd-portfolio-auto alignleft\" title=\"M\u00e1laga Viva Acci\u00f3nMK\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2017\/10\/22218617_1636604749739730_7908554919735236544_o-450x253.jpg\" alt=\"M\u00e1laga Viva\" width=\"450\" height=\"253\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>M\u00e1laga Viva and Acci\u00f3nMK<\/h1>\n<p class=\"aligncenter\">Manuela, manager of <strong>ActionMK<\/strong> dazzled us all with his presentation to advocate that the <strong>marketing is a reality.<\/strong> He explained a <strong>decalogue of good marketing practices<\/strong>The 10 realities why marketing makes sense in our companies.<\/p>\n<p>Creation of valuable content, adapted to the circumstances of the moment, i.e. the where, the with whom, the what and the when.<br \/>\nOn the other hand, he explained the real need to develop and implement a marketing plan in business, with a well-defined company strategy.<\/p>\n<p>Starting a business is hard work, but sustaining it can be even harder, as 80% of SMEs fail before five years, with the main problem being that companies may have a product, but not a business. The <strong>business plan<\/strong> is the document where we reflect in a more developed way the activity we are going to undertake, the business idea we want to create and its economic viability.<\/p>\n<p>Without a <strong>marketing and business plan<\/strong>It would make no sense to start a business, because without the foundations we cannot build great palaces. These were some of the aspects that <strong>Manuela Ar\u00e1nega<\/strong> explained to an audience very interested in the <strong>marketing for business<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>On the 6th of October we will celebrate a new day of the M\u00e1laga Viva Forum at 9:30 am. On this occasion we had the participation of Ms. Manuela Aranega del R\u00edo, President of the Andalusian Marketing Federation and Mr. Fernando Mart\u00edn Ortega, Director of Marketing and Communication at AERTEC Solutions. Professor at ESIC.     [...]<\/p>","protected":false},"author":1,"featured_media":9232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-9697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketingestrategico"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9697"}],"version-history":[{"count":0,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9232"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}