{"id":9764,"date":"2016-05-05T14:36:06","date_gmt":"2016-05-05T14:36:06","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?p=2184"},"modified":"2016-05-05T14:36:06","modified_gmt":"2016-05-05T14:36:06","slug":"2184-2","status":"publish","type":"post","link":"https:\/\/accionmk.accionmk.com\/en\/2184-2\/","title":{"rendered":"Mobile Marketing"},"content":{"rendered":"<p>Today we are going to talk about the <strong>Mobile Marketing,<\/strong>\u00a0We will discuss what it is and its importance and, at the end, we will explain a success story.<!--more--><\/p>\n<p>The <strong>Mobile Marketing<\/strong> consists of the implementation and execution of marketing actions through mobile devices.<\/p>\n<p><strong>Why is it important to use it in our marketing strategy?<\/strong><\/p>\n<p>The data from the <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2015\/09\/Estudio-Mobile-2015.pdf\" target=\"_blank\" rel=\"noopener\">Iab's Mobile Study (2015)<\/a> reflect their importance. Some of the most important data are:<\/p>\n<ul>\n<li>In Spain there are <strong>18.2 million Internet users<\/strong> between 18 and 55 years of age, of which 16.2% own a mobile phone, and the majority of these are a <strong>Smartphone<\/strong>.<\/li>\n<li>The<strong> 85% accessed daily<\/strong> to your Smartphone device.<\/li>\n<li>The <strong>average number of hours<\/strong> per day dedicated to this device is<strong> 3<\/strong>23 hours in 2015, a figure that has increased by 1h compared to 2014. On the other hand, the average number of hours spent on <strong>to the use of tablets<\/strong> is <strong>1,41h<\/strong> <strong>daily<\/strong>.<\/li>\n<li>The main <strong>activities<\/strong> that are carried out are <strong>social, recreational, consultative and functional<\/strong>.<\/li>\n<li>The average <strong>Apps installed<\/strong> is<strong> 13,2<\/strong> y <strong>54% of users have between 1 and 10 Apps installed<\/strong> on your mobile device.<\/li>\n<li>The most used Apps with <strong>WhatsApp (75%)<\/strong> y<strong> Facebook (48%)<\/strong>.<\/li>\n<li>The mobile phone has become the second screen while watching television.<\/li>\n<li>The most clicked advertising was Technology (39%), travel and tourism (37%) and cinema, series and television (34%).<\/li>\n<li><strong>9 out of 10<\/strong> have you ever used your Smartphone in the <strong>purchasing process<\/strong>.<\/li>\n<li><strong>6 out of 10 have shopped via mobile<\/strong>.<\/li>\n<\/ul>\n<p>This data clearly demonstrates the importance of mobile phone use in the<strong> marketing strategies<\/strong> of companies.<\/p>\n<p>It should not be forgotten that every <strong>marketing strategy<\/strong> must be in line with our marketing plan<strong>. <\/strong>Once we define in our plan that the ideal way to reach our audience is through mobile advertising, we find five main ways:<\/p>\n<ul>\n<li><strong>SMS Ads:<\/strong> sending personalised communications to mobiles with offers, promotions, etc.<\/li>\n<li><strong>Search Ads:<\/strong> insertions (SEM type) in search engines through sponsored links, presence on \"maps\" is also considered.<\/li>\n<li><strong>Web Display Ads<\/strong>insertion of advertising pieces (banners) in portals and mobile webs. Complying with size and weight standards.<\/li>\n<li><strong>App Display Ads:<\/strong> insertion of parts but replacing mobile webs with Apps.<\/li>\n<li><strong>Video Ads:<\/strong> inclusion of pieces -audio and video- with the possibility of being reproduced.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><strong>Successful Mobile Marketing Strategy <\/strong><\/p>\n<p>At<strong> Starbucks<\/strong> a customer left his opinion on the<strong> Starbucks Idea Incubator<\/strong>complaining about the queues he had to wait in and suggested to the company to make a mobile App to place his order in advance and to allow him to pay via mobile phone.<\/p>\n<p>This App is one of the most downloaded and mobile payment revenues account for about 20% of the company's revenues.<\/p>\n<p>We leave you the <a href=\"http:\/\/www.clubvips.com\/app\" target=\"_blank\" rel=\"noopener\">link<\/a> of the Spanish App for if you are a customer of <strong>Starbucks<\/strong> and you didn't know it. It can also be used for restaurants <strong>VIP's<\/strong>.<\/p>\n<p>Do you have a strategy in place in your company? <strong>Mobile<\/strong>Have you ever carried out an action of <strong>Mobile Marketing<\/strong>Did you know about the case of <strong>Starbucks<\/strong>? You can leave your doubts or opinions on this or any other topic in comments.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we are going to talk about Mobile Marketing, we will discuss what it is and its importance and at the end we will explain a success story.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-9764","post","type-post","status-publish","format-standard","hentry","category-blog","category-marketingdigital"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9764"}],"version-history":[{"count":0,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9764\/revisions"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}