{"id":10585,"date":"2024-02-25T19:54:16","date_gmt":"2024-02-25T19:54:16","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?page_id=10585"},"modified":"2024-04-01T11:03:34","modified_gmt":"2024-04-01T11:03:34","slug":"trabajo-de-campo","status":"publish","type":"page","link":"https:\/\/accionmk.accionmk.com\/fr\/travail-sur-le-terrain\/","title":{"rendered":"Travail sur le terrain"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10585\" class=\"elementor elementor-10585\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae3de3 e-flex e-con-boxed e-con e-parent\" data-id=\"aae3de3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f03e5d e-con-full e-flex e-con e-parent\" data-id=\"4f03e5d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddebb3 elementor-widget elementor-widget-heading\" data-id=\"0ddebb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Travail <br>champ<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f479df5 elementor-widget elementor-widget-text-editor\" data-id=\"f479df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Les enqu\u00eates traditionnelles fournissent des informations pr\u00e9cieuses, mais le travail sur le terrain ajoute des couches de compr\u00e9hension qui vont au-del\u00e0. Certains \u00e9l\u00e9ments ne peuvent \u00eatre obtenus par des chiffres : les nuances, les \u00e9motions et les aspirations de vos consommateurs.\u00a0<\/p><p>Gr\u00e2ce \u00e0 des entretiens et \u00e0 d'autres techniques, nous observons les r\u00e9actions et les gestes de vos clients et \u00e9coutons les histoires qui ne sont pas refl\u00e9t\u00e9es dans les donn\u00e9es. Nous comprenons ainsi comment les consommateurs interagissent avec votre marque, ce qu'ils attendent de vos produits ou services et quelles sont leurs pr\u00e9occupations.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3650040 e-flex e-con-boxed e-con e-parent\" data-id=\"3650040\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83543f5 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"83543f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/accionmk.accionmk.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accueil<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/services\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/etudes-de-marche\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9tude de march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/travail-sur-le-terrain\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Travail sur le terrain<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e318b87 e-flex e-con-boxed e-con e-parent\" data-id=\"e318b87\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b3ae1 e-con-full e-flex e-con e-parent\" data-id=\"a0b3ae1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-0205f9f e-flex e-con-boxed e-con e-parent\" data-id=\"0205f9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-2539000 e-con-full e-flex e-con e-parent\" data-id=\"2539000\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"#mercados\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb977f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9fb977f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous observons et collectons des donn\u00e9es en temps r\u00e9el.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745315f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"745315f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-a98fced e-con-full e-flex e-con e-parent\" data-id=\"a98fced\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"#tipos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa768f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8fa768f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pourquoi utiliser le travail sur le terrain ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5745f55 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5745f55\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-991e2b7 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"991e2b7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"#faq\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1999 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dbf1999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>FAQ<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c63c44 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8c63c44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-7c6810c e-con-full e-flex e-con e-parent\" data-id=\"7c6810c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\" href=\"https:\/\/accionmk.accionmk.com\/fr\/projets\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506fccc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"506fccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Projets<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a6d2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"360a6d2\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77325b e-con-full e-flex e-con e-parent\" data-id=\"c77325b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab4332 elementor-widget elementor-widget-heading\" data-id=\"5ab4332\" data-element_type=\"widget\" id=\"mercados\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous observons et collectons des donn\u00e9es en temps r\u00e9el.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ed578 elementor-widget elementor-widget-text-editor\" data-id=\"93ed578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le travail sur le terrain est une m\u00e9thode qui fait partie de l'\u00e9tude de march\u00e9, mais qui se situe en dehors des espaces de recherche conventionnels. Elle consiste \u00e0 observer les gens et \u00e0 collecter des donn\u00e9es directement dans l'environnement o\u00f9 se d\u00e9placent vos clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Le travail sur le terrain \u00e0 Malaga se d\u00e9roule en plusieurs \u00e9tapes fondamentales qui nous permettent de bien comprendre les besoins, les comportements et les pr\u00e9f\u00e9rences de vos clients.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li><b>Planification<\/b><b style=\"font-weight: bold;\">: <span style=\"font-weight: 400;\">Nous \u00e9tablissons les objectifs de l'\u00e9tude, concevons la m\u00e9thodologie, s\u00e9lectionnons l'\u00e9chantillon et d\u00e9terminons les ressources n\u00e9cessaires.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Pr\u00e9paration : <span style=\"font-weight: 400;\">Dans le cadre du travail sur le terrain, nous organisons les instruments de collecte de donn\u00e9es dont nous avons besoin, nous formons le personnel concern\u00e9 et nous prenons les dispositions n\u00e9cessaires.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Nous avons collect\u00e9 les donn\u00e9es : <span style=\"font-weight: 400;\">Nous effectuons un travail de terrain \u00e0 Malaga en utilisant diff\u00e9rentes m\u00e9thodes pour collecter des donn\u00e9es, telles que des enqu\u00eates, des interviews, des enqu\u00eates myst\u00e8res...<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Analyse pr\u00e9liminaire : <span style=\"font-weight: 400;\">Nous avons proc\u00e9d\u00e9 \u00e0 une premi\u00e8re analyse des donn\u00e9es collect\u00e9es sur le terrain afin d'identifier d'\u00e9ventuels mod\u00e8les, tendances ou probl\u00e8mes qui pourraient n\u00e9cessiter des ajustements au processus.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Validation et interpr\u00e9tation<\/b><b style=\"font-weight: bold;\">: <span style=\"font-weight: 400;\">Nous v\u00e9rifions la qualit\u00e9 et la fiabilit\u00e9 des donn\u00e9es, en nous assurant de leur coh\u00e9rence et de leur homog\u00e9n\u00e9it\u00e9. En outre, nous analysons en profondeur les informations obtenues pour l'\u00e9tude au moyen d'indicateurs d\u00e9finis ou d'algorithmes math\u00e9matiques (analyse factorielle, analyse en grappes, corr\u00e9lations...) afin de tirer des conclusions pertinentes pour l'\u00e9tude.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Nous informons le client : <span style=\"font-weight: 400;\">Nous r\u00e9digeons un rapport d\u00e9taill\u00e9 comprenant les r\u00e9sultats, les conclusions, les recommandations et toute autre information d\u00e9coulant du travail sur le terrain.<\/span><\/b><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4dbd5 elementor-widget elementor-widget-heading\" data-id=\"8d4dbd5\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous utilisons le travail sur le terrain pour comprendre les questions qui d\u00e9finissent les d\u00e9cisions de vos clients.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-898e408 elementor-widget elementor-widget-text-editor\" data-id=\"898e408\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conna\u00eetre son public cible ne se limite pas \u00e0 obtenir des chiffres et des statistiques pour identifier les tendances. Le travail sur le terrain \u00e0 Malaga est essentiel pour obtenir des informations de premi\u00e8re main de la part des clients, pour comprendre non seulement ce qu'ils font, mais aussi pourquoi ils le font. Nous explorons les interactions quotidiennes des consommateurs, nous les observons, nous les \u00e9coutons et nous nous connectons avec eux pour obtenir des donn\u00e9es en temps r\u00e9el.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li><b>Enqu\u00eates : <span style=\"font-weight: 400;\">Nous comprenons les besoins, les pr\u00e9f\u00e9rences et les perceptions de votre public en l'approchant par le biais d'enqu\u00eates t\u00e9l\u00e9phoniques, en face \u00e0 face ou en ligne. Nos enqu\u00eates sont \u00e9labor\u00e9es en trois phases :<\/span><\/b><\/li><\/ul><\/li><\/ul><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ol><li><span style=\"font-weight: 400;\">Nous concevons des questionnaires et effectuons des traductions dans diff\u00e9rentes langues si n\u00e9cessaire : anglais, fran\u00e7ais, italien, allemand...<\/span><\/li><li><span style=\"font-weight: 400;\">Nous programmons les questionnaires \u00e0 l'aide du logiciel de gestion d'enqu\u00eates LimeSurvey.<\/span><\/li><li><span style=\"font-weight: 400;\">Nous \u00e9laborons des manuels d'enqu\u00eate pour notre \u00e9quipe d'enqu\u00eateurs et nous les formons. En outre, avant de lancer les enqu\u00eates, nous v\u00e9rifions que la programmation dans LimeSurvey est correcte, ainsi que les donn\u00e9es et la structure de la base de donn\u00e9es \u00e0 laquelle l'enqu\u00eate sera envoy\u00e9e.<\/span><\/li><\/ol><\/li><\/ol><\/li><\/ol><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Groupe de discussion : <span style=\"font-weight: 400;\">Nous r\u00e9unissons un groupe repr\u00e9sentatif de votre public cible ou des experts du secteur pour analyser leurs opinions, attitudes et perceptions \u00e0 l'\u00e9gard de votre marque, produit ou service. Gr\u00e2ce \u00e0 un questionnaire bas\u00e9 sur des points pr\u00e9alablement d\u00e9finis en fonction de l'objectif de l'\u00e9tude, cette m\u00e9thode vous permet d'obtenir une vision plus d\u00e9taill\u00e9e et qualitative de votre public.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Analyse concurrentielle : <span style=\"font-weight: 400;\">La compr\u00e9hension de la concurrence est la cl\u00e9 du succ\u00e8s de toute strat\u00e9gie. Nous effectuons une analyse de vos concurrents \u00e0 partir de sources secondaires, en \u00e9valuant leurs forces, leurs faiblesses, leurs strat\u00e9gies de marketing, leur positionnement et leur pr\u00e9sence sur le march\u00e9. De cette mani\u00e8re, vous pouvez obtenir une vision claire de votre environnement afin de prendre de meilleures d\u00e9cisions.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>L'\u00e9talonnage des performances : <span style=\"font-weight: 400;\">Nous comparons vos processus, vos strat\u00e9gies et vos r\u00e9sultats avec d'autres mod\u00e8les de march\u00e9 similaires au v\u00f4tre. De cette mani\u00e8re, nous pouvons apprendre de nouvelles techniques et m\u00e9thodologies qui pourraient \u00eatre appliqu\u00e9es pour am\u00e9liorer vos processus et vous d\u00e9marquer de vos concurrents.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>\u00c9tudes de suivi : <span style=\"font-weight: 400;\">Nous surveillons l'\u00e9tat de votre marque par rapport \u00e0 vos concurrents en analysant le processus d'achat des consommateurs et leurs opinions. Nous identifions les initiatives de votre marque qui fonctionnent le mieux, ainsi que vos points d'am\u00e9lioration afin que vous puissiez concentrer vos actions.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>L'enqu\u00eate myst\u00e8re : <span style=\"font-weight: 400;\">Obtenez des informations objectives sur votre entreprise ou vos concurrents du point de vue de vos clients gr\u00e2ce \u00e0 l'observation d'une personne ext\u00e9rieure. Vous serez en mesure de voir comment votre entreprise fonctionne dans la vie r\u00e9elle et de d\u00e9tecter des domaines d'am\u00e9lioration qui sont difficiles \u00e0 identifier avec d'autres techniques.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Entretien approfondi : <span style=\"font-weight: 400;\">Nous recueillons des informations sur le comportement, les attitudes et les opinions des consommateurs \u00e0 l'\u00e9gard de votre marque par le biais d'un entretien personnel avec des experts dans le domaine ou avec votre public cible. Chacun de ces entretiens est men\u00e9 s\u00e9par\u00e9ment et vous permet de comprendre ce que pensent et ressentent vos consommateurs gr\u00e2ce \u00e0 un entretien semi-structur\u00e9 pr\u00e9d\u00e9fini.<\/span><\/b><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li><b>Recherche documentaire : <span style=\"font-weight: 400;\">Nous collectons et analysons les informations existantes, telles que les bases de donn\u00e9es, les rapports sectoriels, les \u00e9tudes de march\u00e9, les statistiques, les analyses de tendances et autres, afin de vous fournir des informations d\u00e9taill\u00e9es et pr\u00e9cises sur votre secteur d'activit\u00e9, vos concurrents, vos publics cibles et tout autre \u00e9l\u00e9ment pertinent pour vos objectifs commerciaux.<\/span><\/b><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4753b98 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"4753b98\" data-element_type=\"widget\" id=\"faq\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e4e38 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-accordion\" data-id=\"22e4e38\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Qu'est-ce qu'une \u00e9tude de march\u00e9 ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3651\">L'\u00e9tude de march\u00e9 est une recherche visant \u00e0 collecter, analyser et comprendre des informations pertinentes sur un march\u00e9 sp\u00e9cifique, y compris ses consommateurs, ses concurrents et ses tendances.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00c0 quoi servent les \u00e9tudes de march\u00e9 et pourquoi sont-elles importantes ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3652\"><p><span style=\"font-weight: 400;\">Les \u00e9tudes de march\u00e9 sont r\u00e9alis\u00e9es pour mieux comprendre l'environnement dans lequel une entreprise op\u00e8re, ce qui permet de mieux comprendre les conditions, les tendances et les caract\u00e9ristiques d'un march\u00e9 sp\u00e9cifique. Il est essentiel de les r\u00e9aliser afin de :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conna\u00eetre son public :<\/b><span style=\"font-weight: 400;\"> permet d'identifier vos clients potentiels, leurs besoins, leurs pr\u00e9f\u00e9rences, leur comportement d'achat et les segments de march\u00e9 pertinents.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9valuer les comp\u00e9tences :<\/b><span style=\"font-weight: 400;\"> permet de comprendre comment les autres acteurs se positionnent sur le march\u00e9, quelles sont leurs strat\u00e9gies, leurs forces et leurs faiblesses...<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Une prise de d\u00e9cision \u00e9clair\u00e9e :<\/b><span style=\"font-weight: 400;\"> fournit des informations cl\u00e9s pour d\u00e9cider des questions strat\u00e9giques, telles que le d\u00e9veloppement de produits, la fixation des prix, les strat\u00e9gies de marketing, l'expansion g\u00e9ographique, entre autres.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9duire les risques :<\/b><span style=\"font-weight: 400;\"> Une meilleure compr\u00e9hension du march\u00e9 permet d'anticiper et d'att\u00e9nuer les risques potentiels, \u00e9vitant ainsi des investissements inutiles ou des strat\u00e9gies inefficaces.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identifier les opportunit\u00e9s :<\/b><span> vous permet de d\u00e9tecter des opportunit\u00e9s commerciales qui pourraient passer inaper\u00e7ues, des domaines inexploit\u00e9s ou des niches de march\u00e9 pertinentes.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00c0 quoi servent les \u00e9tudes de march\u00e9 et pourquoi sont-elles importantes ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3653\"><p>Les \u00e9tudes de march\u00e9 sont r\u00e9alis\u00e9es pour mieux comprendre l'environnement dans lequel une entreprise op\u00e8re, ce qui permet de mieux comprendre les conditions, les tendances et les caract\u00e9ristiques d'un march\u00e9 sp\u00e9cifique. Il est essentiel de les r\u00e9aliser afin de :<\/p><ul><li><strong>Conna\u00eetre son public<\/strong>permet d'identifier vos clients potentiels, leurs besoins, leurs pr\u00e9f\u00e9rences, leur comportement d'achat et les segments de march\u00e9 pertinents.<\/li><li><strong>\u00c9valuer les comp\u00e9tences<\/strong>En voici un exemple : il permet de comprendre comment les autres acteurs se positionnent sur le march\u00e9, quelles sont leurs strat\u00e9gies, leurs forces et leurs faiblesses...<\/li><li><strong>Une prise de d\u00e9cision \u00e9clair\u00e9e<\/strong>Les \"informations strat\u00e9giques\" : elles fournissent des informations cl\u00e9s pour d\u00e9cider des questions strat\u00e9giques, telles que le d\u00e9veloppement de produits, la fixation des prix, les strat\u00e9gies de marketing, l'expansion g\u00e9ographique, entre autres.<\/li><li><strong>R\u00e9duire les risques<\/strong>une meilleure compr\u00e9hension du march\u00e9 permet d'anticiper et d'att\u00e9nuer les risques potentiels, \u00e9vitant ainsi des investissements inutiles ou des strat\u00e9gies inefficaces.<\/li><li><strong>Identifier les opportunit\u00e9s<\/strong>La \"cartographie des opportunit\u00e9s commerciales\" : vous permet de d\u00e9tecter des opportunit\u00e9s commerciales qui pourraient passer inaper\u00e7ues, des domaines inexploit\u00e9s ou des niches de march\u00e9 pertinentes.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quelle est la diff\u00e9rence entre une \u00e9tude de march\u00e9 et une enqu\u00eate de march\u00e9 ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3654\"><p>Les <strong>\u00e9tudes de march\u00e9<\/strong> sont une partie sp\u00e9cifique de l'\u00e9tude de march\u00e9.<\/p><p>Les <strong>\u00e9tude de march\u00e9<\/strong> englobe une approche plus large qui inclut l'analyse des donn\u00e9es, des tendances, des comportements et des variables du march\u00e9 en g\u00e9n\u00e9ral, tandis qu'une <strong>\u00e9tude de march\u00e9<\/strong> se concentre sur un aspect particulier ou un probl\u00e8me sp\u00e9cifique du march\u00e9.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Que peut-on tirer d'une \u00e9tude de march\u00e9 ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3655\"><p>Les \u00e9tudes de march\u00e9 peuvent fournir des informations d\u00e9taill\u00e9es sur la d\u00e9mographie du march\u00e9, le comportement d'achat, les pr\u00e9f\u00e9rences des consommateurs, l'analyse des concurrents, les tendances du march\u00e9, ainsi que d'autres donn\u00e9es utiles \u00e0 la prise de d\u00e9cision.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3656\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-3656\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Comment les \u00e9tudes de march\u00e9 peuvent-elles aider mon entreprise ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3656\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-3656\"><p>L'\u00e9tude de march\u00e9 \u00e0 Malaga peut \u00eatre d'une grande aide pour votre entreprise en fournissant des informations pr\u00e9cieuses qui vous permettront d'am\u00e9liorer vos produits ou services, d'identifier les opportunit\u00e9s de croissance, de mieux comprendre les clients, d'optimiser les strat\u00e9gies de marketing et de prendre des d\u00e9cisions commerciales plus inform\u00e9es et plus pr\u00e9cises.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfQu\\u00e9 es un estudio del mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Los estudios de mercado son una investigaci\\u00f3n para recopilar, analizar y comprender informaci\\u00f3n relevante sobre un mercado espec\\u00edfico, incluyendo a sus consumidores, competidores y tendencias.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfPara qu\\u00e9 se hace un estudio de mercado y por qu\\u00e9 es importante?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p><span style=\\\"font-weight: 400;\\\">Un estudio de mercado se lleva a cabo para entender mejor el entorno en el que opera una empresa, permitiendo comprender mejor las condiciones, tendencias y caracter\\u00edsticas de un mercado espec\\u00edfico. Es fundamental realizarlos para:<\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Conocer a tu audiencia:<\\\/b><span style=\\\"font-weight: 400;\\\"> ayuda a identificar qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Evaluar la competencia:<\\\/b><span style=\\\"font-weight: 400;\\\"> permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Toma de decisiones informadas:<\\\/b><span style=\\\"font-weight: 400;\\\"> proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Reducir riesgos:<\\\/b><span style=\\\"font-weight: 400;\\\"> al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Identificar oportunidades:<\\\/b><span> permite detectar oportunidades de negocio que podr\\u00edan estar pasando desapercibidas, \\u00e1reas no explotadas o nichos de mercado relevantes.<\\\/span><\\\/li><\\\/ul>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfPara qu\\u00e9 se hace un estudio de mercado y por qu\\u00e9 es importante?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Un estudio de mercado se lleva a cabo para entender mejor el entorno en el que opera una empresa, permitiendo comprender mejor las condiciones, tendencias y caracter\\u00edsti-cas de un mercado espec\\u00ed\\ufb01co. Es fundamental realizarlos para:<\\\/p><ul><li><strong>Conocer a tu audiencia<\\\/strong>: ayuda a identi\\ufb01car qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/li><li><strong>Evaluar la competencia<\\\/strong>: permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/li><li><strong>Toma de decisiones informadas<\\\/strong>: proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/li><li><strong>Reducir riesgos<\\\/strong>: al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/li><li><strong>Identificar oportunidades<\\\/strong>: permite detectar oportunidades de negocio que podr\\u00edan estar pasando desapercibidas, \\u00e1reas no explotadas o nichos de mercado relevantes.<\\\/li><\\\/ul>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfCu\\u00e1l es la diferencia entre un estudio de mercado y una investigaci\\u00f3n de mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los <strong>estudios de mercado<\\\/strong> son una parte espec\\u00edfica de la investigaci\\u00f3n de mercado.<\\\/p><p>La <strong>investigaci\\u00f3n de mercado<\\\/strong> abarca un enfoque m\\u00e1s amplio que incluye el an\\u00e1lisis de datos, tendencias, comportamientos y variables del mercado en general, mientras que un <strong>estudio de mercado<\\\/strong> se centra en un aspecto particular o en una problem\\u00e1tica espec\\u00ed\\ufb01ca del mercado.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfQu\\u00e9 se obtiene de un estudio de mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los estudios de mercado pueden proporcionar informaci\\u00f3n detallada sobre la demogra-f\\u00eda del mercado, comportamiento de compra, preferencias de los consumidores, an\\u00e1lisis de la competencia, tendencias del mercado, entre otros datos relevantes para la toma de decisiones empresariales.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfC\\u00f3mo pueden ayudar los estudios de mercado a mi empresa?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los estudios de mercado en M\\u00e1laga pueden ser de gran ayuda para tu empresa al proporcionar informaci\\u00f3n valiosa que te permitir\\u00e1 mejorar productos o servicios, identificar oportunidades de crecimiento, comprender mejor a los clientes, optimizar estrategias de marketing y tomar decisiones empresariales m\\u00e1s informadas y acertadas.<\\\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6723c77 e-flex e-con-boxed e-con e-parent\" data-id=\"6723c77\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8610e2f e-con-full e-flex e-con e-parent\" data-id=\"8610e2f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076d34 e-flex e-con-boxed e-con e-parent\" data-id=\"5076d34\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c9720 elementor-widget elementor-widget-heading\" data-id=\"e2c9720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Notre blog<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66d5f2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e66d5f2\" data-element_type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/accionmk.accionmk.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9619 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/impact-de-la-crise-covid-19\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"397\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg\" class=\"attachment-full size-full wp-image-8968\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg 650w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt-300x183.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/impact-de-la-crise-covid-19\/\" >\n\t\t\t\tImpact de la crise COVID-19\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27\/05\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/impact-de-la-crise-covid-19\/\" aria-label=\"En savoir plus sur l&#039;impact de la crise du COVID-19\" tabindex=\"-1\" >\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9624 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/limportance-des-etudes-de-marche-en-cas-de-crise\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1950\" height=\"1303\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg\" class=\"attachment-full size-full wp-image-8973\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg 1950w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-300x200.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1024x684.jpg 1024w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-768x513.jpg 768w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1536x1026.jpg 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/limportance-des-etudes-de-marche-en-cas-de-crise\/\" >\n\t\t\t\tL'importance des \u00e9tudes de march\u00e9 et de la planification strat\u00e9gique en temps de crise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25\/04\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/limportance-des-etudes-de-marche-en-cas-de-crise\/\" aria-label=\"En savoir plus sur l&#039;importance des \u00e9tudes de march\u00e9 et de la planification strat\u00e9gique en temps de crise\" tabindex=\"-1\" >\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9627 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/10-entreprises-exportatrices-en-andalousie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o.jpg\" class=\"attachment-full size-full wp-image-8985\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o.jpg 1024w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o-300x200.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2020\/02\/menos-tama\u00f1o-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/10-entreprises-exportatrices-en-andalousie\/\" >\n\t\t\t\tClassement des 10 premi\u00e8res entreprises exportatrices d'Andalousie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25\/02\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/10-entreprises-exportatrices-en-andalousie\/\" aria-label=\"En savoir plus sur le classement des 10 premi\u00e8res entreprises exportatrices d&#039;Andalousie\" tabindex=\"-1\" >\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"14\" data-next-page=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83543e e-flex e-con-boxed e-con e-parent\" data-id=\"d83543e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d14026 e-con-full e-flex e-con e-parent\" data-id=\"1d14026\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a25cde elementor-widget elementor-widget-heading\" data-id=\"4a25cde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Demande de devis<br>\nnon contraignant<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e667c7 elementor-widget elementor-widget-text-editor\" data-id=\"5e667c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ne restez pas sur votre faim. Faites-nous part de votre projet, de vos id\u00e9es ou de vos doutes, et nous \u00e9tudierons votre cas avec attention pour pouvoir vous proposer un plan d'action et un budget personnalis\u00e9 en fonction de vos besoins, sans engagement ! <strong>Qu'attendez-vous ?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07ca68 e-con-full e-flex e-con e-parent\" data-id=\"e07ca68\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caa8576 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"caa8576\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;step_icon_shape&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.20.0 - 26-03-2024 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:flex;flex-wrap:wrap}.e-form__buttons{flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:flex}.e-form__indicators{display:flex;justify-content:space-between;align-items:center;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators__indicator{display:flex;flex-direction:column;align-items:center;justify-content:center;flex-basis:0;padding:0 var(--e-form-steps-divider-gap)}.e-form__indicators__indicator__progress{width:100%;position:relative;background-color:var(--e-form-steps-indicator-progress-background-color);border-radius:var(--e-form-steps-indicator-progress-border-radius);overflow:hidden}.e-form__indicators__indicator__progress__meter{width:var(--e-form-steps-indicator-progress-meter-width,0);height:var(--e-form-steps-indicator-progress-height);line-height:var(--e-form-steps-indicator-progress-height);padding-right:15px;border-radius:var(--e-form-steps-indicator-progress-border-radius);background-color:var(--e-form-steps-indicator-progress-color);color:var(--e-form-steps-indicator-progress-meter-color);text-align:right;transition:width .1s linear}.e-form__indicators__indicator:first-child{padding-left:0}.e-form__indicators__indicator:last-child{padding-right:0}.e-form__indicators__indicator--state-inactive{color:var(--e-form-steps-indicator-inactive-primary-color,#c2cbd2)}.e-form__indicators__indicator--state-inactive [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-inactive-secondary-color,#fff)}.e-form__indicators__indicator--state-inactive object,.e-form__indicators__indicator--state-inactive svg{fill:var(--e-form-steps-indicator-inactive-primary-color,#c2cbd2)}.e-form__indicators__indicator--state-active{color:var(--e-form-steps-indicator-active-primary-color,#39b54a);border-color:var(--e-form-steps-indicator-active-secondary-color,#fff)}.e-form__indicators__indicator--state-active [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-active-secondary-color,#fff)}.e-form__indicators__indicator--state-active object,.e-form__indicators__indicator--state-active svg{fill:var(--e-form-steps-indicator-active-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed{color:var(--e-form-steps-indicator-completed-secondary-color,#fff)}.e-form__indicators__indicator--state-completed [class*=indicator--shape-]:not(.e-form__indicators__indicator--shape-none){background-color:var(--e-form-steps-indicator-completed-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed .e-form__indicators__indicator__label{color:var(--e-form-steps-indicator-completed-primary-color,#39b54a)}.e-form__indicators__indicator--state-completed .e-form__indicators__indicator--shape-none{color:var(--e-form-steps-indicator-completed-primary-color,#39b54a);background-color:initial}.e-form__indicators__indicator--state-completed object,.e-form__indicators__indicator--state-completed svg{fill:var(--e-form-steps-indicator-completed-secondary-color,#fff)}.e-form__indicators__indicator__icon{width:var(--e-form-steps-indicator-padding,30px);height:var(--e-form-steps-indicator-padding,30px);font-size:var(--e-form-steps-indicator-icon-size);border-width:1px;border-style:solid;display:flex;justify-content:center;align-items:center;overflow:hidden;margin-bottom:10px}.e-form__indicators__indicator__icon img,.e-form__indicators__indicator__icon object,.e-form__indicators__indicator__icon svg{width:var(--e-form-steps-indicator-icon-size);height:auto}.e-form__indicators__indicator__icon .e-font-icon-svg{height:1em}.e-form__indicators__indicator__number{width:var(--e-form-steps-indicator-padding,30px);height:var(--e-form-steps-indicator-padding,30px);border-width:1px;border-style:solid;display:flex;justify-content:center;align-items:center;margin-bottom:10px}.e-form__indicators__indicator--shape-circle{border-radius:50%}.e-form__indicators__indicator--shape-square{border-radius:0}.e-form__indicators__indicator--shape-rounded{border-radius:5px}.e-form__indicators__indicator--shape-none{border:0}.e-form__indicators__indicator__label{text-align:center}.e-form__indicators__indicator__separator{width:100%;height:var(--e-form-steps-divider-width);background-color:#babfc5}.e-form__indicators--type-icon,.e-form__indicators--type-icon_text,.e-form__indicators--type-number,.e-form__indicators--type-number_text{align-items:flex-start}.e-form__indicators--type-icon .e-form__indicators__indicator__separator,.e-form__indicators--type-icon_text .e-form__indicators__indicator__separator,.e-form__indicators--type-number .e-form__indicators__indicator__separator,.e-form__indicators--type-number_text .e-form__indicators__indicator__separator{margin-top:calc(var(--e-form-steps-indicator-padding, 30px) \/ 2 - var(--e-form-steps-divider-width, 1px) \/ 2)}.elementor-field-type-hidden{display:none}.elementor-field-type-html{display:inline-block}.elementor-field-type-tel input{direction:inherit}.elementor-login .elementor-lost-password,.elementor-login .elementor-remember-me{font-size:.85em}.elementor-field-type-recaptcha_v3 .elementor-field-label{display:none}.elementor-field-type-recaptcha_v3 .grecaptcha-badge{z-index:1}.elementor-button .elementor-form-spinner{order:3}.elementor-form .elementor-button>span{display:flex;justify-content:center;align-items:center}.elementor-form .elementor-button .elementor-button-text{white-space:normal;flex-grow:0}.elementor-form .elementor-button svg{height:auto}.elementor-form .elementor-button .e-font-icon-svg{height:1em}.elementor-select-wrapper .select-caret-down-wrapper{position:absolute;top:50%;transform:translateY(-50%);inset-inline-end:10px;pointer-events:none;font-size:11px}.elementor-select-wrapper .select-caret-down-wrapper svg{display:unset;width:1em;aspect-ratio:unset;fill:currentColor}.elementor-select-wrapper .select-caret-down-wrapper i{font-size:19px;line-height:2}.elementor-select-wrapper.remove-before:before{content:\"\"!important}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"Presupuesto\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"10585\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"caa8576\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCourriel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Courriel\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3d64664 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3d64664\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3d64664]\" id=\"form-field-field_3d64664\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_e9eaf1f elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e9eaf1f\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPolitique de confidentialit\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_e9eaf1f]\" id=\"form-field-field_e9eaf1f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" aria-required=\"true\">\n\t\t\t\t<label for=\"form-field-field_e9eaf1f\">J'accepte la politique de confidentialit\u00e9<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_b960bac elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_b960bac\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdKrqMkAAAAAL3nb9eRwS_1f-ZJdbEW2RxDdd_X\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a501ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a501ea0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-beb0e8a\" data-id=\"beb0e8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8412a elementor-widget elementor-widget-heading\" data-id=\"4c8412a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services qui<br>\nnous proposons \u00e9galement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a3364 elementor-widget elementor-widget-text-editor\" data-id=\"d6a3364\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous proposons une large gamme de services compl\u00e9mentaires pour r\u00e9pondre \u00e0 tous les besoins de votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e8a17e\" data-id=\"6e8a17e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e1d1fe elementor-widget elementor-widget-heading\" data-id=\"4e1d1fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6266708 elementor-widget elementor-widget-text-editor\" data-id=\"6266708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chez AccionMK, nous nous occupons de tous les aspects li\u00e9s au d\u00e9veloppement de sites web.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/enregistrement-et-hebergement-de-domaines\/\">Enregistrement et h\u00e9bergement de domaines<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/developpement-web\/\">D\u00e9veloppement web<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/developpement-dune-boutique-en-ligne\/\">D\u00e9veloppement d'une boutique en ligne<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/developpement-dapplications\/\">D\u00e9veloppement d'applications<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/developpement-du-crm\/\">D\u00e9veloppement CRM<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7a6ee elementor-widget elementor-widget-button\" data-id=\"5a7a6ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/fr\/servicios\/desarrollo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7db36c8\" data-id=\"7db36c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7a227 elementor-widget elementor-widget-heading\" data-id=\"1b7a227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conseil strat\u00e9gique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9380d elementor-widget elementor-widget-text-editor\" data-id=\"0d9380d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L'\u00e9laboration d'un plan strat\u00e9gique facilite la prise de d\u00e9cision.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/plan-de-marketing-strategique-malaga\/\">Plan marketing strat\u00e9gique<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/plan-de-communication-de-malaga\/\">Plan de communication<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/consultoria-marketing-digital\/\">Conseil num\u00e9rique<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/strategie-marketing-a-360\/\">Strat\u00e9gie marketing \u00e0 360<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa58e17 elementor-widget elementor-widget-button\" data-id=\"aa58e17\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/fr\/servicios\/consultoria-estrategica\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18e8bfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18e8bfb\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cf71517\" data-id=\"cf71517\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52908b0 elementor-widget elementor-widget-heading\" data-id=\"52908b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conception<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06dbab elementor-widget elementor-widget-text-editor\" data-id=\"c06dbab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le marketing num\u00e9rique ne pourrait exister sans le design.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/branding-malaga\/\">L'image de marque<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/conception-editoriale\/\">Conception \u00e9ditoriale<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/lemballage\/\">Emballage<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97f505 elementor-widget elementor-widget-button\" data-id=\"b97f505\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/fr\/servicios\/diseno\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d5d680\" data-id=\"7d5d680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ffb5c elementor-widget elementor-widget-heading\" data-id=\"25ffb5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing num\u00e9rique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418ef23 elementor-widget elementor-widget-text-editor\" data-id=\"418ef23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Atteignez vos objectifs num\u00e9riques gr\u00e2ce \u00e0 nos services de marketing.<\/p><ul><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/positionnement-seo-malaga\/\">R\u00c9F\u00c9RENCEMENT<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/publicite-en-ligne-sem-malaga\/\">SEM<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/gestion-des-medias-sociaux\/\">M\u00e9dias sociaux<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/publicite-dans-les-medias-sociaux\/\">Publicit\u00e9 dans les m\u00e9dias sociaux<\/a><\/li><li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/marketing-par-courrier-electronique\/\">Marketing par courrier \u00e9lectronique<\/a><\/li><\/ul><div class=\"notranslate\" style=\"all: initial;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950831e elementor-widget elementor-widget-button\" data-id=\"950831e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/fr\/servicios\/marketing-digital\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0b2545b\" data-id=\"0b2545b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4404e9b elementor-widget elementor-widget-heading\" data-id=\"4404e9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/enregistrement-de-la-marque\/\" target=\"_blank\">Enregistrement de la marque<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31384af elementor-widget elementor-widget-text-editor\" data-id=\"31384af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En d\u00e9posant une marque, une entreprise obtient le droit exclusif d'emp\u00eacher des tiers de commercialiser des produits identiques ou similaires.<\/p><p>L'enregistrement des marques et des brevets s'effectue sur le site web de l'Office espagnol des brevets et des marques.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3d759 elementor-widget elementor-widget-button\" data-id=\"be3d759\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/accionmk.accionmk.com\/fr\/servicios\/registro-de-marca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Travail sur le terrain Les enqu\u00eates traditionnelles fournissent des informations pr\u00e9cieuses, mais le travail sur le terrain ajoute des couches de compr\u00e9hension qui vont au-del\u00e0. Il y a des \u00e9l\u00e9ments qui<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10585","page","type-page","status-publish","hentry","category-estudiosdemercado"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/comments?post=10585"}],"version-history":[{"count":53,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/revisions"}],"predecessor-version":[{"id":12068,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10585\/revisions\/12068"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/media?parent=10585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/categories?post=10585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/tags?post=10585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}