{"id":605,"date":"2023-02-10T11:14:31","date_gmt":"2023-02-10T11:14:31","guid":{"rendered":"https:\/\/accionmk.accionmk.com\/?page_id=605"},"modified":"2024-04-23T20:42:42","modified_gmt":"2024-04-23T20:42:42","slug":"blog","status":"publish","type":"page","link":"https:\/\/accionmk.accionmk.com\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"605\" class=\"elementor elementor-605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-815ebbd elementor-section-height-min-height elementor-section-items-bottom elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"815ebbd\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65cf437\" data-id=\"65cf437\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b2ba3c elementor-widget elementor-widget-heading\" data-id=\"0b2ba3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425e954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"425e954\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39e8202\" data-id=\"39e8202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d623971 elementor-grid-1 elementor-posts--align-left boton-blog-amk elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"d623971\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/accionmk.accionmk.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9595 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketingdigital category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-quune-requete-et-pourquoi-est-elle-importante-pour-le-referencement\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-una-query-y-porque-es-importante.jpg\" class=\"attachment-large size-large wp-image-8902\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-una-query-y-porque-es-importante.jpg 800w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-una-query-y-porque-es-importante-300x169.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-una-query-y-porque-es-importante-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-quune-requete-et-pourquoi-est-elle-importante-pour-le-referencement\/\">\n\t\t\t\tQu'est-ce qu'une requ\u00eate et pourquoi est-elle importante pour le r\u00e9f\u00e9rencement ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Lorsque nous commen\u00e7ons \u00e0 chercher \u00e0 optimiser le contenu que les diff\u00e9rents moteurs de recherche utilisent pour nous montrer, dans de nombreuses occasions, cela nous am\u00e8ne \u00e0 consid\u00e9rer les d\u00e9buts du r\u00e9f\u00e9rencement. Tout processus de recherche commence par une pr\u00e9occupation, un besoin, une question...<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-quune-requete-et-pourquoi-est-elle-importante-pour-le-referencement\/\" aria-label=\"En savoir plus sur Qu&#039;est-ce qu&#039;une requ\u00eate et pourquoi est-elle importante pour le r\u00e9f\u00e9rencement ?\" tabindex=\"-1\">\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28\/03\/2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9596 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketingdigital\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/que-sont-le-tofu-le-mofu-et-le-bofu\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-son-el-tofu-mofu-bofu.jpg\" class=\"attachment-large size-large wp-image-8904\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-son-el-tofu-mofu-bofu.jpg 800w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-son-el-tofu-mofu-bofu-300x169.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-son-el-tofu-mofu-bofu-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/que-sont-le-tofu-le-mofu-et-le-bofu\/\">\n\t\t\t\tQu'est-ce que le tofu, le mofu, le bofu ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dans les articles pr\u00e9c\u00e9dents, nous avons parl\u00e9 de l'entonnoir de vente comme d'un mod\u00e8le dans lequel le parcours du visiteur est divis\u00e9 en diff\u00e9rentes \u00e9tapes afin de comprendre, d'optimiser et de guider chacun d'entre eux pour qu'ils atteignent leur objectif principal.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/que-sont-le-tofu-le-mofu-et-le-bofu\/\" aria-label=\"En savoir plus sur Qu&#039;est-ce que le tofu, le mofu, le bofu ?\" tabindex=\"-1\">\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21\/03\/2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9597 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketingdigital category-marketingestrategico\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-lentonnoir-de-vente-et-pourquoi-devriez-vous-lintegrer-dans-votre-strategie-de-marketing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"628\" height=\"360\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/funnel-de-ventas.jpg\" class=\"attachment-large size-large wp-image-8907\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/funnel-de-ventas.jpg 628w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/funnel-de-ventas-300x172.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-lentonnoir-de-vente-et-pourquoi-devriez-vous-lintegrer-dans-votre-strategie-de-marketing\/\">\n\t\t\t\tQu'est-ce que l'entonnoir de vente et pourquoi devriez-vous l'int\u00e9grer dans votre strat\u00e9gie de marketing ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dans le monde num\u00e9rique d'aujourd'hui, les entreprises p\u00e8chent en se fixant pour objectif d'attirer les clients et de capter leur attention par le biais de diff\u00e9rents canaux en ligne tels que les r\u00e9seaux sociaux, SEO....., etc. Mais \u00e0 quoi servent des milliers de visites si aucune d'entre elles ne d\u00e9bouche sur un achat ?<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-lentonnoir-de-vente-et-pourquoi-devriez-vous-lintegrer-dans-votre-strategie-de-marketing\/\" aria-label=\"En savoir plus sur Qu&#039;est-ce que l&#039;entonnoir de vente et pourquoi le mettre en \u0153uvre dans votre strat\u00e9gie de marketing ?\" tabindex=\"-1\">\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14\/03\/2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9598 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/noms-dutilisateur-pour-tik-tok\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/nombres-en-tik-tok.jpg\" class=\"attachment-large size-large wp-image-8909\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/nombres-en-tik-tok.jpg 800w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/nombres-en-tik-tok-300x300.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/nombres-en-tik-tok-150x150.jpg 150w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/nombres-en-tik-tok-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/noms-dutilisateur-pour-tik-tok\/\">\n\t\t\t\tNoms d'utilisateur pour Tik Tok\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Tik Tok est actuellement l'un des r\u00e9seaux sociaux au plus fort potentiel, et il est devenu non seulement le quotidien des plus jeunes mais aussi celui de millions de personnes qui sont encourag\u00e9es \u00e0<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/noms-dutilisateur-pour-tik-tok\/\" aria-label=\"En savoir plus sur les noms d&#039;utilisateurs de Tik Tok\" tabindex=\"-1\">\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t09\/03\/2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9599 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-imagenycomunicacion category-sin-categoria-es\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-la-publicite-par-affichage\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-un-display-publicitario.jpg\" class=\"attachment-large size-large wp-image-8913\" alt=\"\" srcset=\"https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-un-display-publicitario.jpg 833w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-un-display-publicitario-300x180.jpg 300w, https:\/\/accionmk.accionmk.com\/wp-content\/uploads\/2022\/03\/que-es-un-display-publicitario-768x461.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-la-publicite-par-affichage\/\">\n\t\t\t\tQu'est-ce que la publicit\u00e9 par affichage ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vous pensez que votre entreprise a besoin d'accro\u00eetre la visibilit\u00e9 de certains produits ? Ce n'est qu'un des nombreux avantages de la publicit\u00e9 par affichage. Chez AccionMK, votre soci\u00e9t\u00e9 de conseil en marketing num\u00e9rique, nous d\u00e9taillons tout ce que vous devez savoir sur<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-la-publicite-par-affichage\/\" aria-label=\"Plus d&#039;informations sur Qu&#039;est-ce que la publicit\u00e9 par affichage ?\" tabindex=\"-1\">\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t02\/03\/2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"37\" data-next-page=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<span class=\"page-numbers dots\">...<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605\/page\/37\/\"><span class=\"elementor-screen-only\">Page<\/span>37<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f55e9d2\" data-id=\"f55e9d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b94b3b7 elementor-widget elementor-widget-heading\" data-id=\"b94b3b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recherche<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d033a4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d033a4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715ca77 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"715ca77\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/accionmk.accionmk.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/accionmk.accionmk.com\/fr\" method=\"get\" data-trp-original-action=\"https:\/\/accionmk.accionmk.com\/fr\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-715ca77\">Recherche<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-715ca77\" placeholder=\"Recherche...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Recherche\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Recherche<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\t<\/search>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7200381 elementor-widget elementor-widget-heading\" data-id=\"7200381\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cat\u00e9gories<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99566c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a99566c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887a706 sidebar-blog elementor-widget elementor-widget-wp-widget-categories\" data-id=\"887a706\" data-element_type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5>Cat\u00e9gories<\/h5>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-13\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/accionmk-fr\/\">ActionMK<\/a> (27)\n<\/li>\n\t<li class=\"cat-item cat-item-9\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/blog\/\">Blog<\/a> (176)\n<\/li>\n\t<li class=\"cat-item cat-item-21\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/image-de-marque\/\">L'image de marque<\/a> (3)\n<\/li>\n\t<li class=\"cat-item cat-item-20\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/marketing-numerique\/\">Marketing num\u00e9rique<\/a> (1)\n<\/li>\n\t<li class=\"cat-item cat-item-12\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/etudes-de-marche\/\">\u00c9tude de march\u00e9<\/a> (44)\n<\/li>\n\t<li class=\"cat-item cat-item-14\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/formation\/\">Formation<\/a> (15)\n<\/li>\n\t<li class=\"cat-item cat-item-11\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/imagecomunicacion\/\">Image et communication<\/a> (13)\n<\/li>\n\t<li class=\"cat-item cat-item-15\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/marketingdigital\/\">Marketing num\u00e9rique<\/a> (48)\n<\/li>\n\t<li class=\"cat-item cat-item-10\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/strategie-de-marketing\/\">Marketing strat\u00e9gique<\/a> (39)\n<\/li>\n\t<li class=\"cat-item cat-item-28\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/projet\/\">Projet<\/a> (2)\n<\/li>\n\t<li class=\"cat-item cat-item-23\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/seo\/\">R\u00c9F\u00c9RENCEMENT<\/a> (1)\n<\/li>\n\t<li class=\"cat-item cat-item-16\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/sans-categorie-fr\/\">Non class\u00e9<\/a> (5)\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/accionmk.accionmk.com\/fr\/category\/non-classe\/\">Non class\u00e9<\/a> (1)\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf32dc elementor-widget elementor-widget-heading\" data-id=\"ddf32dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publications r\u00e9centes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467dbdf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"467dbdf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aec9a0 sidebar-blog elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"6aec9a0\" data-element_type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\n\t\t<h5>Articles r\u00e9cents<\/h5>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-quune-requete-et-pourquoi-est-elle-importante-pour-le-referencement\/\">Qu'est-ce qu'une requ\u00eate et pourquoi est-elle importante pour le r\u00e9f\u00e9rencement ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/que-sont-le-tofu-le-mofu-et-le-bofu\/\">Qu'est-ce que le tofu, le mofu, le bofu ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-lentonnoir-de-vente-et-pourquoi-devriez-vous-lintegrer-dans-votre-strategie-de-marketing\/\">Qu'est-ce que l'entonnoir de vente et pourquoi devriez-vous l'int\u00e9grer dans votre strat\u00e9gie de marketing ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/noms-dutilisateur-pour-tik-tok\/\">Noms d'utilisateur pour Tik Tok<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/accionmk.accionmk.com\/fr\/quest-ce-que-la-publicite-par-affichage\/\">Qu'est-ce que la publicit\u00e9 par affichage ?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96275c5 elementor-widget elementor-widget-heading\" data-id=\"96275c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liste des fichiers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd94e5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcd94e5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ad780 sidebar-blog elementor-widget elementor-widget-wp-widget-archives\" data-id=\"a5ad780\" data-element_type=\"widget\" data-widget_type=\"wp-widget-archives.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5>Archives<\/h5>\n\t\t\t<ul>\n\t\t\t\t\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2022\/03\/\">mars 2022<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2022\/02\/\">f\u00e9vrier 2022<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2022\/01\/\">janvier 2022<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2021\/12\/\">d\u00e9cembre 2021<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2021\/11\/\">novembre 2021<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2021\/10\/\">Octobre 2021<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2021\/05\/\">mai 2021<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2021\/03\/\">mars 2021<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2021\/02\/\">f\u00e9vrier 2021<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/08\/\">ao\u00fbt 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/06\/\">Juin 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/05\/\">mai 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/04\/\">Avril 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/03\/\">mars 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/02\/\">f\u00e9vrier 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2020\/01\/\">janvier 2020<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2019\/11\/\">novembre 2019<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2019\/10\/\">octobre 2019<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2019\/03\/\">mars 2019<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2019\/01\/\">janvier 2019<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/12\/\">d\u00e9cembre 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/11\/\">novembre 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/10\/\">octobre 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/09\/\">septembre 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/05\/\">mai 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/04\/\">Avril 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/03\/\">mars 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/02\/\">f\u00e9vrier 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2018\/01\/\">janvier 2018<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/11\/\">novembre 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/10\/\">octobre 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/09\/\">septembre 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/08\/\">ao\u00fbt 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/07\/\">juillet 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/06\/\">juin 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/05\/\">mai 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/04\/\">Avril 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2017\/03\/\">mars 2017<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2016\/05\/\">mai 2016<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2016\/04\/\">Avril 2016<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2016\/03\/\">mars 2016<\/a><\/li>\n\t<li><a href=\"https:\/\/accionmk.accionmk.com\/fr\/2016\/02\/\">f\u00e9vrier 2016<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Recherche dans le blog Cat\u00e9gories Articles r\u00e9cents Liste des archives<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-605","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":83,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605\/revisions"}],"predecessor-version":[{"id":12240,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/605\/revisions\/12240"}],"wp:attachment":[{"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accionmk.accionmk.com\/fr\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}