On the 6th of October we will celebrate a new Málaga Viva Forum Conference at 9:30 am. On this occasion we have the participation of Ms. Manuela Aranega del Río, President of the Andalusian Marketing Federation and Mr. Fernando Martín Ortega, Director of Marketing and Communication at AERTEC Solutions. Professor at ESIC.
Málaga Viva and AcciónMK
Manuela, manager of ActionMK dazzled us all with his presentation to advocate that the marketing is a reality. He explained a decalogue of good marketing practicesThe 10 realities why marketing makes sense in our companies.
Creation of valuable content, adapted to the circumstances of the moment, i.e. the where, the with whom, the what and the when.
On the other hand, he explained the real need to develop and implement a marketing plan in business, with a well-defined company strategy.
Starting a business is hard work, but sustaining it can be even harder, as 80% of SMEs fail before five years, with the main problem being that companies may have a product, but not a business. The business plan is the document where we reflect in a more developed way the activity we are going to undertake, the business idea we want to create and its economic viability.
Without a marketing and business planIt would make no sense to start a business, because without the foundations we cannot build great palaces. These were some of the aspects that Manuela Aránega explained to an audience very interested in the marketing for business.
