Packaging
El packaging de tus productos es más que un simple envoltorio. Es la presentación de tu marca, una oportunidad para impactar, diferenciarte y expresar tu esencia. Unimos creatividad y estrategia para crear envases que protejan y cuenten una historia. Desde la idea hasta el diseño, cuidamos cada detalle para un packaging que destaque y refuerce tu identidad de marca.
Hacemos que tu producto destaque desde el primer momento
Sabemos que en el packaging es donde se materializa la esencia de tu producto. Por eso, te proporcionamos un acompañamiento integral en el proceso de producción y diseño.
Trabajamos sobre todos los formatos que se te ocurran para que tu producto destaque: embalajes, botellas, etiquetas, bolsas, cajas… Todo ello teniendo en cuenta los aspectos más funcionales, como el tamaño y la promoción del producto, y los más estratégicos, como el posicionamiento del producto, el valor percibido o la experiencia del consumidor.
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- Diseño de packaging en Málaga: Trabajamos sobre una idea que tengas o empezamos un diseño completamente original para transformar tus proyectos en un packaging atractivo que destaque en el mercado.
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- Prototipado y pruebas: Elaboramos prototipos y pruebas de concepto para evaluar la viabilidad y la eficacia del diseño antes de su producción en masa.
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- Selección de materiales: Te asesoramos sobre la elección de los materiales más adecuados para tu packaging en función de la protección del producto, la identidad de tu marca y tu presupuesto.
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- Consultoría estratégica: Mantenemos una visión estratégica sobre cómo el diseño de packaging puede impactar en la percepción de la marca y en la experiencia del cliente.
Types of Market Research
- Quantitative market research: We carry out statistical analyses and design hypotheses to obtain accurate data on the behaviour of your target audience in the market. With them you will be able to obtain relevant information to carry out specific actions, such as designing new products or segmenting your payment campaigns.
- Qualitative market research: We analyse your customers' needs, habits, motivations and expectations so that you can understand why they react in a certain way to a product or service. It will allow you to discover how your customers perceive your brand and help you build long-term relationships with them.
- Ad hoc market studies: Do you need information quickly about a specific aspect of your target audience? We create "ad hoc" market research for a specific project according to your needs. It will allow you to get information in a short period of time and make more effective decisions.
FAQs
Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:
- Know your audience: helps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.
- Assessing competence: allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...
- Informed decision-making: provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.
- Reduce risks: By better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.
- Identify opportunities: allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.
Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:
- Know your audiencehelps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.
- Assessing competenceThe following is an example: it allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...
- Informed decision-makingThe "strategic information": provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.
- Reducing risksby better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.
- Identifying opportunitiesThe "Business Opportunity Mapping": allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.
The market studies are a specific part of market research.
The market research encompasses a broader approach that includes the analysis of data, trends, behaviours and market variables in general, while a market study focuses on a particular aspect or a specific market issue.
Market research can provide detailed information on market demographics, purchasing behaviour, consumer preferences, competitor analysis, market trends, among other data relevant to business decisions.
Market research in Malaga can be of great help to your company by providing valuable information that will allow you to improve products or services, identify growth opportunities, better understand customers, optimise marketing strategies and make more informed and accurate business decisions.
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Market research
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By registering a trademark, a company is granted the exclusive right to prevent third parties from marketing identical or similar products.
The registration of trademarks and patents is done through the website of the Spanish Patent and Trademark Office.
