In today's post we are going to talk about two market research carried out in Malaga. The first one tells us about the good tourist expectations for this summer; the second study deals with the quality of the air we have in the province.
The first market research in Malaga was carried out by the Junta de Andalucía, which forecasts that Malaga will grow by 2.6 percent in hotel bookings. The Costa del Sol remains unstoppable despite the negative impact of the decrease in the national market. Forecasts indicate that Malaga will set a new all-time record in the coming months.
Between the months of June and September, the expected growth in overnight stays mentioned above will take place, although this is relatively lower than the figure for the whole community (2.91 Ptt3T).
The people of Malaga are aware of the difficulty of improving even further on the incredible figures of 2016, the best year ever.
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The councillor, Francisco Javier Fernández, encourages everyone to continue their efforts and to face all the challenges ahead, such as the precariousness of employment and the decrease in the national market.
One of the many reasons why tourists choose Malaga to spend your desired holidays, it may be that we have the less polluted air from all over Spain.
The market study is carried out by the Environmental Delegation of the Junta de Andalucía in charge of the Environmental Sustainability Area of the City Council, which has collaborated with the company Urban Clouds and also with 40 cyclists who have joined the project on a voluntary basis. The report they presented indicates that Malaga has a very low level of air pollution.
The province can be compared with Galicia and Levante. Despite these good data, pollution moves by neighbourhoods and there are areas where pollution is worse than in others.
The report was presented by City Councillor Raúl Jiménez, which states that there are conclusive results for 2,355 areas out of the 3,271 that were analysed. The cyclists collected at least ten samples spread over various dates.
The result concludes that 1,055 points have green level (low pollution); 820 yellow level zones (medium level) and 130 areas are at risk.
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