The tools of Marketing key for a small business are the website and the Social Networking. Small companies generally do not have the capital to invest in Marketing and/or advertising, using digital tools reduces the investment and increases the reach of the product. In addition, being visible in the online world offers a number of advantages in terms of saving time and money.
Society is becoming more and more adapted to the digital world, so it is necessary to have a clear digital strategy to be able to compete with the rest of the companies in the sector. In addition, it is very likely that your potential customers use social media to search for information about your products and/or services. Most buyers research the brand and its products/services online before making a purchase. In the online marketplace, we must keep in mind that we must compete with the saturation of brands and stand out from the competition to reach our end customer.
Here are some ideas for positioning your brand in the online world:
- You need a website where you can show your services, products, your history, your contact details, your physical address...
- Creating a blog will help you generate traffic to your website.
- If you sell products, creating an online shop to sell them through the Internet will help you to have more sales possibilities.
- You can offer your products through various Internet portals.
- Open profiles in those Social Networks where your target audience is: Facebook, Twitter, Linkedin, Pinterest...
- If you have a database of your customers, you can send them regular emails with information about your products, the latest news, news of interest...
- List your business in directories such as Google My Business so that your location appears and your target can find your business.
- Use Google Analytics to view real-time statistics.
If you have a small business, we hope you find this article useful, and remember that there are plenty of marketing and advertising companies to help you find the right marketing tools to promote your business.
