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Advertising in times of coronavirus

It is a fact, COVID-19 has affected all economic sectors, including advertising. Companies have had to modify their budgets and spending forecasts and, as on many other occasions, the cutback directly affects

15/05/2020

5 Advantages of having an action plan

The implementation of an action plan is necessary for all companies that wish to achieve specific goals, and therefore need an immediate guide with strategic actions based on their objectives, budget and resources. Advantages of contracting

11/05/2020

The impact of Covid-19 on consumers

The coronavirus pandemic is having a tremendous impact on all sectors of society. There is not a single economic sector that is not suffering from its effects. Never before has the world experienced such a situation. This has

30/04/2020

Tourism developments after COVID-19

Many sectors have been affected by the global evolution of COVID-19. However, tourism is undoubtedly one of the sectors most affected. The nature of the tourism sector is based on the displacement of people.

27/04/2020

The importance of market research and strategic planning in times of crisis

Recently, the Boston Consulting Group has published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of the

25/04/2020

Blog

Advertising in times of coronavirus

5 Advantages of having an action plan

The impact of Covid-19 on consumers

Tourism developments after COVID-19

The importance of market research and strategic planning in times of crisis

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