All companies should always have a crisis plan at hand. This is especially true for tourism companies and destinations, since, as we know, nothing is more sensitive to any type of incident than tourism. In situations where

SMS marketing, or "Short Message Service", is a marketing strategy that consists of sending short messages, either advertising or transactional, to customers via mobile phones. The mobile phone makes it possible to be in

As every year, January sees the arrival of a new day at FITUR, packed with novelties and new business opportunities in the tourism sector. At this edition, the undeniable protagonist is the African continent, which arrives at the hands of "MEET".