Free online courses for December
Here are up to 5 free online courses on marketing, ideal for those who want to expand their marketing knowledge. Personal Productivity Online Course Learn about the tools and processes that will help you to be more productive when looking for a job or developing a project. You will learn aspects related to the management [...]
How to make a digital marketing plan
Many businesses can become frustrated by not knowing what to do or what are the first steps to take to implement a good business strategy. Marketing is one of the cornerstones of any business, as it allows us to focus on the customer and create lasting relationships. Other important aspects are also studied, such as the [...]
Top 6 best royalty free image banks
It is well known that attaching images to pdf files or simply editing a web page with images is crucial nowadays. However, sometimes it is a bit tedious to look for images that are not copyrighted, i.e. images that are free for anyone to use. There are many occasions in which we [...]
How does the Facebook marketplace work? We tell you
Facebook has recently given Internet users and users of this social network in Spain access to its Marketplace. This event has been joined by 16 more European countries, to make it possible for users to buy and sell products with other users of this social network. How does the Facebook marketplace work? To bring [...]
Cordoba Strategic Tourism Plan 2015-2019
With the aim of improving Cordoba's competitiveness as a destination, the city has been implementing a Strategic Plan since 2015, in order to seek to enhance the value of its tourism resources. Cordoba Strategic Tourism Plan 2015-2019 The following are the objectives and mission of the Cordoba Strategic Tourism Plan 2015-2019. [...]
Madrid Strategic Plan 2015-2019
The Madrid Strategic Plan 2015-2019 is based on 4 main axes. Below is a summary of the objectives that fall within each of them. Characteristics of the Madrid Strategic Plan First Axis: A close, cohesive and liveable city The objectives to be pursued in this first axis are the following: Promoting cohesion and [...]
Main variables influencing the online purchasing process
Banco Cetelem, a leading company in consumer loans and credit in Europe and Spain, has recently presented the third edition of the Celeme e-Commerce Observatory. This third edition analyses the behaviour of online shopping in different distribution sectors: technology, household appliances, furniture, telecommunications, travel, motorbikes, automobiles and sports. It is for [...]
Spanish Financial Institutions: Digital Shares
The digital offer of 16 Spanish banks was recently analysed to identify the level of digital maturity of the financial sector in Spain. The study was based on 3 dimensions: organisation and solutions; customer experience; technological solutions. It analyses the strategies and challenges that the participating entities are carrying out in the digital [...]
Study of the advertising, marketing and communication sector
AcciónMK developed and presented the study on the characterisation of Andalusian companies in the advertising, marketing and communication sector at the IMEX congress. Extenda, with the intention of supporting the Marketing, communication and advertising sector, offers this research to any individual interested in its study. Manuela Aránega, manager of AcciónMK, made the presentation [...]
Marketing plan: decalogue of good practices. Málaga Viva
On the 6th of October we will celebrate a new day of the Málaga Viva Forum at 9:30 am. On this occasion we had the participation of Ms. Manuela Aranega del Río, President of the Andalusian Marketing Federation and Mr. Fernando Martín Ortega, Director of Marketing and Communication at AERTEC Solutions. Professor at ESIC. [...]
