Are you interested in Consumer Neuroscience and Neuromarketing?
COURSE ON CONSUMER NEUROSCIENCE AND NEUROMARKETING About this course. How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to [...]
Andalucía Lab will teach "Measurement and Analytics in Social Networks".
What is it? With this workshop, Andalucía Lab aims to provide attendees with a global vision of social media measurement and analytics. When we are going to use social networks in our company, in addition to planning our content strategy properly, we must be able to analyse one by one the results that we get from each of [...]
1st Edition of Entrepreneurial Tourism Initiatives
On 7th July, AcciónMK attended the 1st Edition of the Costa del Sol Tourism Award for Entrepreneurial Tourism Initiatives organised by the Diputación de Málaga, Costa del Sol Málaga Tourism Hub and UNICAJA Foundation. The event was opened by the President of the Diputación de Málaga Elias Bendodo. This was followed by a conference [...]
Trends with chatbots
A chatbot is a technology that helps users establish conversations with a computer programme. It is usually found within a messaging app, such as Facebook Messenger or Telegram. Examples include: Allset: we can book a table at a restaurant. Fynd: search for products among several fashion e-commerce shops in Messenger. [...]
Interesting trends in digital marketing
Adapt or die in digital marketing Digital marketing is increasingly taking place in companies to digitise and adapt to the environment. In today's post we are going to tell you about the trends in digital marketing in case you want to update your digital strategy. Trends in Digital Marketing Paid campaigns. The strong penetration [...]
Interesting online courses in August
Here are some interesting online courses that you can do this August: Email Marketing Strategy Online course on Email Marketing Strategy given by Andalucía Lab, you will find links related to the subject that can be very useful for you. When? Currently Where? Andalucía Lab Registration here. SEO Techniques and tricks for positioning in Google With [...]
Marbella Strategic Plan
RTV Marbella has announced an educational documentary within the scope of the educating city of the Marbella 2022 Strategic Plan. With a duration of 53 minutes, we will be able to watch this space on Mondays at 19.30 hours online. With the aim of connecting the local educational community and showcasing their innovative experiences, it has been [...]
Malaga's Strategic Plans
Malaga's Strategic Plans A Strategic Plan is nothing more than an action programme that consists of analysing what we want to achieve and how we are going to achieve it. All of this is set out in a document that reflects the major decisions that are going to be taken into account in the realisation of the [...]
Training and education in the 21st century
A future of progress in training and education There is a broad international consensus on the decisive role of education and training as key instruments to prepare a future of progress for countries' economies, for their enterprises and for each of their citizens. One of the most structuring elements of [...]
Andalusia Economic Report 2016
The Regional Ministry of Economy and Knowledge has presented the Andalusian Economic Report 2016. The main objective of this analysis is to study the evolution of the Andalusian economy in the last financial year, in a global context. The world economy has shown a slowdown in 2016 as a result of the loss of growth in the Andalusian economy, which [...]
