How does trademark and patent registration work?
Trademarks and patents are registered on the website of the Spanish Patent and Trademark Office (SPTO). After filling in the trademark registration application, a preliminary report to find out what the trademark/product or patent is about and to explain all the aspects that make it up in order to be able to verify that what is being [...]
Aid to internationalise your company
Do you want to start exporting products or services abroad? Do you trade abroad but want to expand your market? Do you know Extenda's International Digital Marketing Plan? This is an aid granted by the Junta de Andalucía co-financed with ERDF funds (European Regional Development Fund) in order to advise and help companies in the region to [...]
The business community seeks opportunities in the crisis situation caused by COVID-19
AcciónMK is committed to its expansion strategy and incorporates the Marketing Lovers project with the aim of increasing its competitiveness, proximity and trust, keeping up to date with the latest trends and generating faster, better quality results. The crisis caused by the coronavirus has paralysed a large part of the country's productive activity. Its effects have [...]
Why should we consume local products and services?
The consumption of local services or products, i.e. those that come from your geographical area, will enable the economy of that area to develop. It is also a way of preserving the environment and promoting responsible consumption. And not only does this economy develop, but also the whole social fabric that [...]
Impact of the COVID-19 crisis
The "San Telmo" business school has carried out a survey among its alumni to find out how they are handling these times and how they foresee the effects of the current situation on their companies. In this study, different situations and opinions have been gathered, which vary according to the sector they belong to. In this [...]
Advertising in times of coronavirus
It is a reality, COVID-19 has affected all economic sectors, including advertising. Companies have had to modify their budgets and their spending forecasts and, as on many other occasions, the cutbacks directly affect the marketing and advertising area, despite the fact that it is at this time of year when [...]
5 Advantages of having an action plan
The realisation of an action plan is necessary for all companies that wish to achieve specific goals, and therefore need an immediate guide with strategic actions based on their objectives, budget and resources. Advantages of hiring a professional action plan: Defines and reflects the objectives in a concrete way. Establishes indicators [...]
The impact of Covid-19 on consumers
The coronavirus pandemic is having a tremendous impact on all sectors of society. There is not a single economic sector that is not suffering from its effects. Never before has the world experienced such a situation. It has brought about enormous changes in our consumer habits, which we do not know whether they will continue or not.
Tourism developments after COVID-19
Many sectors have been affected by the global evolution of COVID-19. However, tourism is undoubtedly one of the sectors most affected. The nature of the tourism sector is based on the movement of people, restrictions on movement and health measures taken by both the executive [...]
The importance of market research and strategic planning in times of crisis
The Boston Consulting Group has recently published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of containment measures for Spain will be 1 June at the earliest, when the virus will have been [...]
