E-commerce and online shops, essential elements in the wake of the State of Alarm
Nobody doubted the benefits of e-commerce, but since the declaration of the State of Alarm, it has become an obligation for any company. Having sales lines open 24 hours a day and at a global level is a comparative advantage that only some companies have been able to take advantage of because of their previous commitment to [...]
The importance of tourism communication in times of crisis
All companies should always have a crisis plan at hand. And especially tourism companies and destinations, since, as we know, there is nothing more sensitive to any type of incident than tourism. It is in situations where a tourist destination faces a crisis that it becomes more difficult to [...]
Ranking of the top 10 exporting companies in Andalusia
Andalusia did it again, in 2018 it broke its own record, exporting products and services worth 32,439 million euros, equivalent to 19.4% of GDP. Already in 2017 it did so with a value of €30,913 million, as we shared in our blog. Compared to 2017, international sales have grown by [...]
SMS marketing, obsolete or growing?
SMS marketing, or "Short Message Service", is a marketing strategy that consists of sending short messages, either advertising or transactional, to customers via mobile phones. The mobile phone makes it possible to be in contact with customers at all times, in a much more efficient way. In addition, it should be [...]
What's new at FITUR 2020
As every year, January sees the arrival of a new day at FITUR, packed with new developments and new business opportunities in the tourism sector. At this edition, the undeniable protagonist is the African continent, which arrives in the form of "MEET AFRICA", a new tool for discovering Africa's tourism offer, just as it is in the [...]
SEO. Explained from a Game of Thrones perspective.
[vc_row][vc_column][vc_column_text]Si estás interesado/a en conocer los aspectos más importantes del SEO y además, te encanta la serie Juego de Tronos, estás en el lugar correcto. ¡Te encantará! ¿Qué es el SEO? El posicionamiento en buscadores u optimización de motores de búsqueda es el proceso de mejorar la visibilidad de un sitio web en los resultados […]
AcciónMK travels to FITUR 2019 and conducts satisfaction surveys
Last Wednesday saw the start of a new edition of the International Tourism Trade Fair (FITUR) in Madrid. FITUR is the global meeting point for tourism professionals and the leading fair for inbound and outbound markets in Latin America. The event celebrated its most international edition with the presence of 886 exhibitors [...]
Business management of sustainable development objectives
The Sustainable Development Goals, known by their acronym SDGs, have become increasingly important since their appearance in 2015. According to the United Nations, the participation of companies in the achievement of the Goals is essential to reach the targets set for 2030, and it is also a profitable action [...]
SEO strategy in the internationalisation process
At AcciónMK we are very aware of the importance of the internationalisation process for any company, which is why we collaborate with Extenda (Andalusian Agency for Foreign Promotion) in the implementation of the international digital marketing plan for all those companies that want to internationalise or have already begun the process [...]
What have been the most searched queries in 2018?
During 2018 there have been millions of searches through the Google search engine, of anything; and thanks to the Google Trends tool we can know how many searches have been made on a particular keyword, and we can segment it by cities or by date. In this post we are going to comment on what have been [...]
