What is a Social Media Marketing Plan and how to create one?
It should not be forgotten that social networks are part of our daily lives, both for those who use them professionally and for society as a whole. We are aware of the strong increase in their use by Internet users, and this is demonstrated by the data. According to the [...]
At AcciónMK we carry out International Digital Marketing Plans.
AcciónMK is the company responsible in Eastern Andalusia for the implementation of Extenda's International Digital Marketing Plans, a programme that aims to promote the internationalisation of Andalusian companies and offer support in terms of training, information, consultancy, promotion and financing. This programme covers all types of companies involved in more than 40 different types of [...]
The importance and advantages of a good brand image
Nowadays it is not enough to offer a good product, having a bad brand image can be a disaster for your company. A well-designed brand and corporate image stands out to our senses, especially in the sense of sight, and makes it stand out from other companies. The [...]
3 web analytics tools for Digital Marketing
More and more time is being spent by both brands and ourselves in researching the places we are going to visit, where we are going to eat and what we are going to buy online before going to their physical establishment, in fact, on many occasions, we make the purchase online and through the internet.
What is the average tourist's opinion of Malaga?
The results of a study carried out by the Tourism Observatory of Malaga, presented by the Councillor for Tourism and Promotion of the City, María del Mar Martín Rojo, came to light on May 14th. The document, which was drawn up by AcciónMK, calculates that between November 2016 and October 2017, the number of [...]
Learning to learn, organised by ESIC
On April 25th AcciónMK attended an event called "Aprendiendo a emprender" organised by ESIC, whose objective was to deal with topics such as the gestation of an entrepreneurial attitude, the value contribution of the ecosystems that promote entrepreneurship, as well as the main obstacles and barriers to entrepreneurship, and other issues related [...].
Andalusia Technology Park in figures
Twenty years ago, the Junta de Andalucía made a bet on the future: it decided that the Technology Park would be installed in Malaga. The Technology Park of Andalusia in Malaga became the most transforming and driving project of the city in the 20th century. Nowadays, there is no doubt that technology and [...]
Digital Marketing and Internationalisation of Companies Conference
On the 25th of April took place a conference on Digital Marketing and internationalization of companies sponsored by the Ministry of Economy and Knowledge, through the Extenda Chair of Internationalization of the University of Malaga. This conference took place last Wednesday afternoon at the Faculty of Commerce and Business, in the Faculty of Commerce and Business Administration.
Instagram Shopping arrives in Spain
The success of the social network Instagram is increasingly evident. Although its audience has always been characterised by being young, it has been growing on such a scale that we can find a variety of audiences where, in addition, companies and brands have a place. The growth that this channel has developed in recent years has been [...]
Andalusia one step closer to becoming a fully smart destination
Smart tourist destination Andalusia has taken the necessary step to become a smart tourist destination, starting to implement the digital strategy, which will start with the improvement of the promotion and information portal www.andalucia.org, which will be converted into a platform of services focused on both the professional and the user. To this end, the Public Company [...]
