The importance of Corporate Social Responsibility
Today, many companies globally are prioritising "Social Responsibility" as a basis for the success of their business strategies. These companies are characterised by a humane and fair treatment of their employees, by transparency, and by a concern for the social, environmental and economic impact of their activities, products and services [...].
Globalised brands : New markets
The process of searching for, entering and establishing themselves in new markets is one of the greatest challenges facing Spanish companies in the global world in which we live. International expansion is, in addition to being a challenge, a necessity for all those companies that have always focused on the local market [...]
What is Neuromarketing?
In the society in which we live, the massive presence of advertising is something completely normal. People are bombarded by advertising in many ways and at many times, which in some cases is intrusive and not very subtle. What is Neuromarketing? Surely such an amount of advertising does not perform its function and in the end, the desired [...]
Study of the fashion sector in Spain
This post presents a summary of the most relevant indicators regarding the fashion sector in Spain throughout 2017. It will not only provide an x-ray of the fashion sector, but will also deal with issues of strategic interest for this sector, such as the state of the fashion industry in Spain [...]
Study on the occupational accident rate in Malaga
The number of accidents at work continues to increase in Malaga. The main reason argued by the trade unions is the precariousness that dominates the market. This high precariousness is based on the labour reform and the refusal of many companies to invest in Occupational Risk Prevention. According to the study carried out by CCOO, in Malaga province there are [...]
Study on employability in the audiovisual sector
A recent study on the audiovisual sector has revealed a series of important data regarding employability in this sector. Throughout this post, we will detail the most important conclusions about it. The survey was carried out among more than 100 human resources managers and experts in the audiovisual sector.
Badajoz Strategic Plan
Badajoz's strategic plan comprises 3 major strategic horizons for the city: A city to live in Resources for a quality of life A style of its own: sustainability These three Strategic Axes are in turn divided into Strategic Lines that specify the Axes on the basis of aspects linked to them. A [...]
Seville 2020 Strategic Plan
The Seville 2020 strategic plan was born in 2011 to end in 2020. It has a complete vision of the city that is developed in 7 main strategic axes, containing 38 objectives, and 232 proposals that have been collected in the process of citizen participation. Seville 2020 Strategic Plan The strategic impulse was carried out between 2011 [...]
Optimising a website step by step
For those who don't know what SEO is yet, we can say that it is the process of optimising your website so that search engines consider your website as optimal to offer quality to internet users. You can have a great business idea, with a lot of engagement on social networks, but if you [...]
3 types of Facebook Ads you need to know more about
When we decide to create ads on Facebook, we need to select a target per advertising campaign and in turn, one of the types of ads that are specific to the target. Below are the 3 types of Facebook Ads that we use the most as a Digital Marketing Consultant. Types of Facebook Ads most used CONVERSION [...]
