Facebook limits sweepstakes and contests. New rules
A short time ago, the new Facebook contest and promotion policies were announced. This has caused general discontent among users and especially Community Managers, as it was the favourite strategy of all of them as a means of gaining followers and increasing the visibility of their FanPage. Facebook and [...]
The Costa del Sol. Tourism balance
The province reached a total of 12.5 million visitors in 2017, which has managed to recover the national market, growing by almost 4%. We are talking about another record achieved by the Costa del Sol. It was difficult to increase the figures of 2016, but without going any further, there has been an increase of [...]
Sector consumption survey: results 2017
In 2017 we have seen an increase in the percentage of buyers in practically all markets. In terms of spending, the highest consumer spending has been on refurbishment and leisure (travel), with growth of 25% and 46% respectively. A number of consumer indicators will be detailed below, as a final result of [...]
Market study of the pharmaceutical industry
Market study of the Pharmaceutical Industry GENERAL DATA ON THE PHARMACEUTICAL INDUSTRY IN SPAIN - 40,000 professionals - 93% of this workforce have a permanent contract - 51% are women and 27% are under 29 years of age. - The pharmaceutical sector is responsible for 21% of Spanish industrial R&D as a whole. - Spain produces [...]
The rental market in Spain is growing at a good pace
Due to the good pace of employment and shortage of supply, rental prices are growing at a much higher rate than purchase prices. The average rental price in our country in 2017 was 7.92 €/m2; this figure reflects an increase of 9.5% compared to 2016. The Balearic Islands [...]
Complete audit of a website or business
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Has the end of Email Marketing arrived?
Email marketing is still effective. This was revealed by the findings of a recent study developed by Return Path and Ascend2. This report was developed through interviews with 88 marketers. Email Marketing | Latest data 60% of those interviewed work for B2B companies. 22% do so with their own [...]
FITUR 2018
Spain's most important tourism fair grows by 8%. International participation also grows by 13. New countries will participate this year 2018 with new presentations. The national presence also increases by 3%. This FITUR 2018 incorporates a new segment, called FITUR Festivals, as a response to the growing specialisation and the search for new products and [...]
The evolution of the Andalusia Technology Park
The Technological Park of Andalusia celebrated its 25th anniversary yesterday, 27th November, with an emotional event held at the Trade Fair Palace in Malaga. The event was attended by a large number of entrepreneurs of the technopolis and institutional representatives, such as the president of the Junta de Andalucía, Susana Díaz. The president announced that it has been possible to leave the [...]
Presentation of the Malaga 2020 Strategic Plan
A new publication of the CIEDES Foundation has recently been presented in which the Malaga Strategic Plan has been rethought in order to adapt to the objectives of smart, sustainable and inclusive growth in the Europe 2020 integral plan. The central objective of this strategic plan continues to be to keep the process alive and [...]
