Advantages and disadvantages of selling on a marketplace
"Marketplace is a place on the web where commercial exchanges take place between different companies" (John Sviokla). In other words, it is like a shopping centre, but in an online version and all gathered on the same web page. The clearest example of this is the American company Amazon, founded by John Brezos. But what are the positive aspects of [...]
Latest developments in SEO voice search
Like us at AccionMK, we're sure you've heard a lot about voice search and the changes it can bring to your website's SEO positioning. It's time we put this topic on the table and start talking about it, don't you think? To do so, [...]
SEO. Explained from a Game of Thrones perspective.
[vc_row][vc_column][vc_column_text]Si estás interesado/a en conocer los aspectos más importantes del SEO y además, te encanta la serie Juego de Tronos, estás en el lugar correcto. ¡Te encantará! ¿Qué es el SEO? El posicionamiento en buscadores u optimización de motores de búsqueda es el proceso de mejorar la visibilidad de un sitio web en los resultados […]
SEO strategy in the internationalisation process
At AcciónMK we are very aware of the importance of the internationalisation process for any company, which is why we collaborate with Extenda (Andalusian Agency for Foreign Promotion) in the implementation of the international digital marketing plan for all those companies that want to internationalise or have already begun the process [...]
What have been the most searched queries in 2018?
During 2018 there have been millions of searches through the Google search engine, of anything; and thanks to the Google Trends tool we can know how many searches have been made on a particular keyword, and we can segment it by cities or by date. In this post we are going to comment on what have been [...]
Best payment method for your online shop according to neurology
Neuroscience has finally put an end to the great debate about which online payment method is better and more reliable for the consumer. On variables such as reward, security and affection; the debit card is the big loser while PayPal comes out on top as a trust generator. Increases the [...]
How to use Bing Webmaster Tools the great unknown
When we talk about improving the organic positioning of our website we almost always think of the great search engine Google, and in many cases we forget other search engines with a lower percentage of searches, such as Bing. Although Google is the search engine with the largest share of searches, we cannot leave aside other search engines because even though we are talking about [...]
What is a Social Media Marketing Plan and how to create one?
It should not be forgotten that social networks are part of our daily lives, both for those who use them professionally and for society as a whole. We are aware of the strong increase in their use by Internet users, and this is demonstrated by the data. According to the [...]
3 web analytics tools for Digital Marketing
More and more time is being spent by both brands and ourselves in researching the places we are going to visit, where we are going to eat and what we are going to buy online before going to their physical establishment, in fact, on many occasions, we make the purchase online and through the internet.
Instagram Shopping arrives in Spain
The success of the social network Instagram is increasingly evident. Although its audience has always been characterised by being young, it has been growing on such a scale that we can find a variety of audiences where, in addition, companies and brands have a place. The growth that this channel has developed in recent years has been [...]
