Mobile SEO optimisation of a website
It is a fact that mobile traffic is outpacing mobile traffic and will gain even more ground every year. We must therefore optimise our mobile website for SEO, just as we do for the desktop version. Google takes into account to what level of optimisation a website is in the mobile version and on the basis of [...]
Why yes to Snapchat
Snapchat: The social network of the year The social network of the year is undoubtedly Snapchat. Even though it is the youngest, it is the fastest growing social network, ahead of Facebook, Twitter and Instagram. Many companies are betting on using Snapchat in their Content Marketing strategy; they are even paying a lot of money for it.
Trends with chatbots
A chatbot is a technology that helps users establish conversations with a computer programme. It is usually found within a messaging app, such as Facebook Messenger or Telegram. Examples include: Allset: we can book a table at a restaurant. Fynd: search for products among several fashion e-commerce shops in Messenger. [...]
Interesting trends in digital marketing
Adapt or die in digital marketing Digital marketing is increasingly taking place in companies to digitise and adapt to the environment. In today's post we are going to tell you about the trends in digital marketing in case you want to update your digital strategy. Trends in Digital Marketing Paid campaigns. The strong penetration [...]
5 highly effective online marketing tools
It is very different to talk about creating or obtaining a customer than keeping one. A fundamental issue for our business is to attract customers, as they are the fundamental basis of our company. But keeping them over time is something that worries us a lot, as it is not an easy task. In order to try to keep our clients [...]
Inbound Marketing Trends for 2017
Inbound Marketing and Content Marketing Although we are halfway through 2017, it is a good time to talk about Inbound Marketing and Content Marketing trends. Let's start with the list of the mentioned trends: Account Based Marketing Account Based Marketing (ABM) is gaining ground in the marketing world and is [...]
Big Data in Digital Health
Big Data is based on the processing, analysis and visualisation of large databases. This new term is acquiring great relevance thanks to the massive accumulation of data favoured by information and communication technologies. The year 2002 was the year in which the volume of information [...]
Mobile Marketing
Today we are going to talk about Mobile Marketing, we will discuss what it is and its importance and at the end we will explain a success story.
