Market research
Market research Constant changes in consumer preferences require a deep understanding of the market. In this sense, market research is essential to understand who you are targeting and how to strategically orientate actions and resources. At AcciónMK, we carry out market studies in Malaga, Andalusia and Madrid that will provide you with information [...]
Fieldwork
Fieldwork Traditional surveys provide valuable information, but fieldwork adds layers of understanding that go beyond that. There are elements you can't get through numbers: the nuances, emotions and aspirations of your consumers. Through interviews and other techniques, we observe the reactions and gestures [...]
Business Intelligence
Business intelligence Today, collecting data is not enough for business success. It is the ability to interpret this data and turn it into business-relevant information that really makes the difference. Business intelligence allows us not only to collect and process large amounts of data, but also to transform it into actions that are relevant to the business.
Impact of the COVID-19 crisis
The "San Telmo" business school has carried out a survey among its alumni to find out how they are handling these times and how they foresee the effects of the current situation on their companies. In this study, different situations and opinions have been gathered, which vary according to the sector they belong to. In this [...]
The importance of market research and strategic planning in times of crisis
The Boston Consulting Group has recently published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of containment measures for Spain will be 1 June at the earliest, when the virus will have been [...]
Ranking of the top 10 exporting companies in Andalusia
Andalusia did it again, in 2018 it broke its own record, exporting products and services worth 32,439 million euros, equivalent to 19.4% of GDP. Already in 2017 it did so with a value of €30,913 million, as we shared in our blog. Compared to 2017, international sales have grown by [...]
AcciónMK travels to FITUR 2019 and conducts satisfaction surveys
Last Wednesday saw the start of a new edition of the International Tourism Trade Fair (FITUR) in Madrid. FITUR is the global meeting point for tourism professionals and the leading fair for inbound and outbound markets in Latin America. The event celebrated its most international edition with the presence of 886 exhibitors [...]
Business management of sustainable development objectives
The Sustainable Development Goals, known by their acronym SDGs, have become increasingly important since their appearance in 2015. According to the United Nations, the participation of companies in the achievement of the Goals is essential to reach the targets set for 2030, and it is also a profitable action [...]
What have been the most searched queries in 2018?
During 2018 there have been millions of searches through the Google search engine, of anything; and thanks to the Google Trends tool we can know how many searches have been made on a particular keyword, and we can segment it by cities or by date. In this post we are going to comment on what have been [...]
Best payment method for your online shop according to neurology
Neuroscience has finally put an end to the great debate about which online payment method is better and more reliable for the consumer. On variables such as reward, security and affection; the debit card is the big loser while PayPal comes out on top as a trust generator. Increases the [...]
