The rental market in Spain is growing at a good pace
Due to the good pace of employment and shortage of supply, rental prices are growing at a much higher rate than purchase prices. The average rental price in our country in 2017 was 7.92 €/m2; this figure reflects an increase of 9.5% compared to 2016. The Balearic Islands [...]
Spanish Financial Institutions: Digital Shares
The digital offer of 16 Spanish banks was recently analysed to identify the level of digital maturity of the financial sector in Spain. The study was based on 3 dimensions: organisation and solutions; customer experience; technological solutions. It analyses the strategies and challenges that the participating entities are carrying out in the digital [...]
Study of the advertising, marketing and communication sector
AcciónMK developed and presented the study on the characterisation of Andalusian companies in the advertising, marketing and communication sector at the IMEX congress. Extenda, with the intention of supporting the Marketing, communication and advertising sector, offers this research to any individual interested in its study. Manuela Aránega, manager of AcciónMK, made the presentation [...]
Smartphone penetration to reach 66% next year
In 2018, 66% of people surveyed in 52 countries included in recent research will own a smartphone. Already in 2017 we have reached a figure of 63%, and in 2016 58%. In this post we will talk about smartphone penetration around the world. The rapid penetration of this type of smart devices in the [...]
Does it still make sense to do a Focus Group study?
Focus groups have always been a market research tool that has been criticised a lot. On the one hand, some people think that it is not a representative tool, while others say that in focus groups there is always a leader who imposes his or her opinion. Due to the development of technology, focus groups have [...]
The Costa del Sol stands out in the balance of Summer 2017
The Costa del Sol is on a roll, being in the limelight as it has closed the summer with the best figures in history. According to the Minister of Tourism and Sport, Francisco Javier Fernández, the region registered between June and September 7.8 million tourists and more than 25 million visitors [...]
Are there differences in public health in the different Autonomous Regions?
Since 2004, the Federation of Associations for the Defence of Public Health has been carrying out reports on the health situation in the Autonomous Communities. Since 2009 the health services have suffered a continuous aggression due to the cuts imposed, between 15,000 and 21,000 million euros less in the budget, cuts that have been [...]
The recovery of the catering sector is already a fact
Restaurant sector The restaurant sector in Spain recovered in 2016, when 47,000 net jobs were created and sales increased by 2%, according to data published in February 2017 by Marcas de Restauración. What stands out the most is that this sector is at the top in terms of [...]
We carry out satisfaction surveys in Alhaurín de la Torre
The Town Hall of Alhaurín de la Torre through the delegation of citizen participation has launched an opinion survey to know the impressions of its citizens. Satisfaction surveys in Alhaurín de la Torre Citizens have been able to participate online or offline, in this opinion survey that has been carried out by the [...]
Study on Digital Marketing Training
A study has recently been carried out on Digital Marketing training. This study has been carried out by the online platform "Mi posicionamiento online". This study comes at a time of "splendour" of digital marketing. Many sectors understand its importance and the demand for training in this area is growing, which has led to the proliferation of all types of [...]
