The marketing scorecard: what is it and how to design it?
When it comes to managing a business, there are key tools that will help us to make the right decisions at the right time. Control models that will support the fulfilment of the objectives set. Among the most commonly used tools, especially in management areas, is the scorecard. The strong potential of this tool is [...]
QUIZ: How much do you know about marketing?
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Digital Marketing and Internationalisation of Companies Conference
On the 25th of April took place a conference on Digital Marketing and internationalization of companies sponsored by the Ministry of Economy and Knowledge, through the Extenda Chair of Internationalization of the University of Malaga. This conference took place last Wednesday afternoon at the Faculty of Commerce and Business, in the Faculty of Commerce and Business Administration.
3 Free Online Marketing Courses
From AcciónMK we want to offer you information about 3 Online Marketing courses, so that you can expand your knowledge in this sector that will undoubtedly bring benefits to your business. We start with the Google AdWords course The Google AdWords certification is a professional accreditation that Google offers to people who demonstrate a high level of expertise in [...]
Marketing events of interest in October
Below, we comment in detail 3 marketing events and courses so that you can attend them, and find out all the news, novelties and marketing topics. 1. MARKETING SUMMIT: MÁLAGA COSTA DEL SOL The Tourism Board of Málaga on the Costa del Sol is organising this event on Marketing. It also joins [...]
Strategy Maps Roberts Kaplan David Norton
Strategy Maps are the innovation in management that has brought most value to organisations in recent years, as they achieve a challenge that previously seemed impossible: to make tangible something that had always been considered intangible, strategy. The BSC is a methodology that has allowed us to specify the strategy in more concrete terms and to [...]
The Spanish education system and its deficits
There are deficiencies in the processes and outputs of the general education system. One of the theories to explain this situation is that there is a defective relationship between the world of training and the world of employment. In this post we will address five deficits of the Spanish education system, which explain this [...]
Online Shop with WooCommerce from scratch
Ready, steady, online shop! What I'll learn This course, provided by Udemy, shows you in detail how to implement an online shop on your website, to sell products in a functional and professional way. This is a free course and is delivered online. Entry requirements You need to have a domain name and a [...]
Are you interested in Consumer Neuroscience and Neuromarketing?
COURSE ON CONSUMER NEUROSCIENCE AND NEUROMARKETING About this course. How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to [...]
Andalucía Lab will teach "Measurement and Analytics in Social Networks".
What is it? With this workshop, Andalucía Lab aims to provide attendees with a global vision of social media measurement and analytics. When we are going to use social networks in our company, in addition to planning our content strategy properly, we must be able to analyse one by one the results that we get from each of [...]
