Tik Tok is the trendy social network. Its arrival has been noticed and in a very short time it has shaken the biggest ones, making its way into the most important social networks.
Instagram, Twitter, Facebook... have been used by the public for years and you may already know how things work in each of them, but what about Tik Tok? The new entertainment giant arrives and everything changes, we need to know more about this network to know how to gain followers and grow in it.
If you are already a user of the application or are thinking of starting to use it, in this post we bring you all the keys to boost your Tik Tok account's number of followers..
Do you want to know how, stay and find out!
Tips to get more followers on Tik Tok
1. Develop an attractive profile for Tik Tok
This first tip may sound obvious, but you should not forget that what works on one social network does not necessarily work on another. You need to be aware of this when managing your profile and taking care of every little detail to make your profile look as attractive as possible and get many more followers.
Here are some tips on how to have an attractive profile on Tik Tok:
- Take advantage of every space the social network gives you to talk about yourself or your brand.The more defined and complete your profile is, the easier it will be for you to connect with people who may be interested in what you post.
- Create an attractive usernameAvoid numbers and symbols for your username. Try to keep it short, easy to read and easy to remember.
- Optimise your biography and be direct in describing the account: makes it clear in a concise way what the user is going to find in this account, music videos, dances, marketing videos, etc.
- Choose a quality profile picture: select a profile picture that defines you, and make sure it is of high quality and eye-catching.
2. Define a content strategy for your account
This step is very important when it comes to attracting followers to your Tik Tok account. You should stop to define in detailwhat kind of content strategy you are going to follow in your account. That is, define the type of videos, the themes, and strategies you are going to use to engage your audience with your publications.
Please note that Tik Tok rewards heavily those accounts with a strong user generated content o active role of their community, therefore, getting your audience to create content related to your brand is vital to gaining followers..
Challenges, competitions, funny videos, important news for your audience, in Tik Tok there are endless possibilities, you just have to be creative and fun.
How will you engage your audience with your content?
3. Don't forget to post frequently
As with any social network, users are looking for new content on a daily basis. As long as you don't exceed the limits, it is true that The more content you generate for your audience, the easier it will be to both retain your existing followers and attract new ones.
Be careful! Don't make the mistake of uploading low quality content when trying to maintain a high posting frequency, It is important to post frequently, but more important is to offer something that will amuse, entertain and interest your audience.
4. Use hashtags in your content
In Tik Tok, the hashtags are key to increasing your visibility and gaining more followers. They serve as a meeting point for a community, a theme, a challenge, etc.
In this sense, it is important that you create your own hashtag for your brand. and use it in your content strategy, as well as It is also important that you discover other hashtags that are in tune with your brand and your audience.. You can do the latter thanks to the Discover and Trending sections.
Give them the importance they deserve, good use of hashtags will help your account reach a much larger audience.
5. Make collaborations with other accounts
Why not collaborate with others who have similar or very similar interests to yours? Thanks to this type of action, the actors involved can mutually benefit from each other and the number of followers of their accounts can be easily increased.
For collaborative actions to reach their full potentialIf you are not sure which ones to choose, it is very important that you select with precision and care which ones are most suitable..
What's the point of collaborating with a brand or account whose content is totally different from your own? The key is to look for useful partnerships, not only for the parties involved, but also for the target audiences of both parties.. Think about which person, brand, or company can have a positive impact on your audience and propose a partnership.
6. Choose the best times to publish
What if you combine all the above tips with the best time to post? Of course you can, your results will be much better, reaching a wider audience and positively affecting the growth of your followers.
7. Make use of Tik Tok advertising for businesses
Lastly, and as a complementary advice to all the above, to boost all your results and increase your followers, you can rely on Tik Tok's business advertising.
There are different advertising formats for Tik Tok, and although it is currently a platform with quite high advertising costs (cost per thousand "CPM" of about 10 dollars), it can greatly help your brand to grow in this network.
Despite its recent incorporation and the great ignorance of many people about how to grow and gain more followers on Tik Tok, it can be easier than you think. You just need to take the right actions and have a well-defined strategy.
Have you already used Tik Tok to boost your brand's marketing?
If you have any doubts about your social media strategies and their management, AcciónMK encourages you to contact us.
