SEM
In a world where online visibility is crucial, it is key to boost your presence in search engines. Can you imagine your brand appearing in the first results? Through SEM you can! We use a variety of techniques and optimise every aspect of your paid campaign to turn every click into a conversion.
Increase the success of your campaigns with AcciónMK, your certified Google Ads partner!
Rely on our expertise as a Google Partner to drive your ad campaigns to success - find out how we can take your business to the next level today!
Certified experienceAs a Google Partner, our company demonstrates that we have passed rigorous Google Ads certification exams, ensuring a high level of competence and expertise on the platform.
Access to exclusive resources and toolsGoogle Partners have access to exclusive resources and tools provided by Google, allowing us to optimise and improve the performance of advertising campaigns more efficiently.
Constant updatesBy working closely with Google, Google Partners stay on top of the latest Google Ads updates, features and best practices, enabling them to implement more effective and up-to-date advertising strategies.
Budget optimisationGoogle Partner certified companies have the ability to maximise their clients' return on investment (ROI) by optimising the advertising budget and directing resources to the areas that generate the greatest results.
Customised strategiesWith a thorough understanding of the various tools and options available in Google Ads, as a Google Partner we can design customised advertising strategies tailored to the specific needs of each client and their industry.
Personalised support and attentionBy working with a Google Partner, businesses can benefit from a higher level of personalised attention and technical support, receiving expert guidance at every stage of the ad campaign creation and management process.
We help you to boost your SEM strategy in Malaga
Although SEM seems to be all about running ads, it's about standing out, capturing attention and converting visitors into customers. Our strategic approach and expertise allows us to optimise your web presence, attracting users who are genuinely interested in your products and maximising your impact on search engines.
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- Google Ads search: These are the most commonly used type of SEM campaigns, as they are the ads that are displayed in Google search results when users search for specific terms related to your products or services. We design these campaigns to achieve the maximum number of conversions while optimising your budget.
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- Display: We create visual advertisements (banners, images, videos) that are displayed within websites to increase the visibility of your brand.
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- Shopping in Google Ads: Display detailed information about your products before Google search results when users perform a specific search to give them more visibility.
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- Remarketing and Retargeting: We run SEM campaigns in Malaga targeting users who have previously visited your website, showing them relevant ads when they browse other sites or platforms.
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- YouTube video campaigns: We show users visual ads before, during or after YouTube videos to attract attention and generate interest in your brand or products.
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- Social Networking: We implement ads on platforms such as Facebook, Instagram, LinkedIn or Twitter, targeting specific audiences. We segment campaigns based on demographics, interests or behaviours.
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- Campaigns for mobile applications: Ads aimed at promoting mobile applications, whether for downloads, interactions or in-app conversions. Strengthen your visibility and positioning in other apps to promote interaction with your consumers, encourage in-app conversions or raise awareness on other platforms.
Types of Market Research
- Quantitative market research: We carry out statistical analyses and design hypotheses to obtain accurate data on the behaviour of your target audience in the market. With them you will be able to obtain relevant information to carry out specific actions, such as designing new products or segmenting your payment campaigns.
- Qualitative market research: We analyse your customers' needs, habits, motivations and expectations so that you can understand why they react in a certain way to a product or service. It will allow you to discover how your customers perceive your brand and help you build long-term relationships with them.
- Ad hoc market studies: Do you need information quickly about a specific aspect of your target audience? We create "ad hoc" market research for a specific project according to your needs. It will allow you to get information in a short period of time and make more effective decisions.
FAQs
SEM (Search Engine Marketing) is a digital marketing strategy that consists of using paid advertisements on search engines to increase visibility and traffic to a website. It serves to quickly position a site at the top of search results and attract relevant traffic to the website.
The SEO (Search Engine Optimisation) focuses on improving the organic visibility of a website in search engines by optimising content, keyword usage and other factors. On the other hand, the SEM includes pay-per-click (PPC) strategies such as search engine advertisements to gain immediate visibility through advertising.
Both strategies are important and complementary. SEO is long-term, building authority and organic, natural relevance. While SEM provides quick results through paid advertising. The combination of both can have a more significant impact on website visibility and traffic.
The amount of SEM investment varies depending on a number of factors, such as competition in your industry, keywords selected, geographic reach and campaign objectives. Advertising platforms often allow you to set daily or total budgets, giving you the flexibility to adjust your investment according to your results and needs.
Some advantages of SEM include fast visibility in search results, the ability to reach specific audiences, budget control and the ability to constantly measure and optimise campaign performance.
To create an effective SEM campaign, follow these steps: research and select relevant keywords, create persuasive and targeted ads, define the target audience, establish a budget and bidding strategy, continuously monitor performance and make adjustments based on data to improve the effectiveness of the campaign.
PPC (Pay Per Click) is an online advertising model in which advertisers pay a fee each time a user clicks on one of their ads. This system allows advertisers to show their ads to specific users interested in the products or services offered, on platforms such as Google Ads, Bing Ads or social networks, and pay only when someone interacts with the ad by clicking on it.
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