Advertising in
social media

Social media advertising refers to the set of paid strategies and actions that are carried out on platforms such as Facebook, Instagram, Twitter, LinkedIn, among others. It consists of the promotion of products, services or brands through paid advertisements that are shown to users within their feeds, stories, profiles or other advertising spaces on these platforms. The objective is to reach a specific audience, increase brand visibility, generate interaction with the target audience, drive sales or achieve other marketing objectives through the strategic use of social media.

The common publications that we see on a social network are those that are shared organically with the audience without paying, while those that we see on a social network are those that are shared organically with the audience without paying, while those that are shared organically with the audience without paying. paid publications are those in which money is invested to promote them and extend their reach through targeted advertising. The latter are often referred to as "advertisements" or "promotional content".

Good social media advertising involves understanding your audience, creating relevant and engaging content, using eye-catching images or videos, writing persuasive copy, using clear calls to action to get users to take a specific action (like, share...) and constantly measuring the results to make the necessary adjustments to the strategy.

The main objective of social media advertising is to promote a brand, product or service through platforms such as Facebook, Instagram, Twitter or LinkedIn. However, it can also have other goals, such as increasing brand visibility, generating leads, increasing sales or driving traffic to the website.

The cost of social media advertising can vary significantly and depends on several factors, such as the platform used, audience targeting, ad type, targeting and desired reach. A daily or total campaign budget can be set, ranging from a few euros per day to higher budgets depending on needs and objectives.

Digital advertising offers several advantages, such as the ability to reach a targeted and segmented audience, provide real-time data to quickly adjust strategies, reach a large number of people at a relatively low cost, and have access to detailed analytical tools to optimise campaigns.

Social media advertising is recommended in cases where you want to expand your digital presence, promote a product or service, increase brand visibility, reach a specific audience, generate leads or increase sales.

The social media platforms you should focus on depend on the type of audience you want to reach and your goals. Most businesses opt for Facebook, Instagram, Twitter, LinkedIn, TikTok, and even Pinterest, each with their own characteristics and audience types.

The decision to outsource or manage social media advertising in-house depends on a number of factors, such as the size and resources of the company, and the complexity of the campaigns. Typically, outsourcing to a specialised social media advertising agency can provide expertise and an objective perspective, while managing it in-house can offer more control and adaptability to the company's specific needs.

The cost of a Facebook advertising campaign can vary depending on objectives, audience targeting, ad type and budget. They are typically set by cost per click (CPC), cost per thousand impressions (CPM), or by specific objectives such as lead generation or conversions.

The cost of an Instagram ad campaign can vary significantly depending on a number of factors, such as the objective of the campaign, the target audience, the type of ad, the duration of the campaign and the budget allocated.

On Instagram, ads can be set up to pay per click (CPC), per thousand impressions (CPM), per view (CPV) or by specific objective, such as engagement, conversions or reach.

Exact pricing can be difficult to determine without knowing the specifics of the campaign. Generally, you can set a daily or total budget for your campaign and adjust it according to your business needs and objectives.

The time it takes to see results from social media advertising can vary significantly depending on a number of factors, such as the strategy used, the type of campaign, the budget, the platform, the audience and the market in which the company operates. In general, results may be visible within a few weeks, but for more significant and consistent results, it may take several months.

Some of the best practices for audience targeting in social media advertising campaigns include:

• Clearly define your target audience according to demographic characteristicsinterests, behaviours and location.
• Use segmentation tools platform to create customised audiences based on data such as customer lists, past interactions, website behaviour, etc.
• Perform A/B testing to assess the performance of the different segments and adjust them according to the results.

Determining a social media advertising budget depends on a number of factors, such as campaign objectives, audience size, desired reach, advertising platform and available resources. Some factors for setting a budget include:

• Consider the return on investment (ROI) and the customer lifecycle to determine how much you are willing to spend per acquisition or conversion.
• Assessing the typical advertising costs on each specific platform and define a daily or total budget based on that information.